LEADER 05051nam 2200673 450 001 9910159446203321 005 20170121154044.0 010 $a9781522520856$belectronic 010 $z9781522520849$bprint 024 7 $a10.4018/978-1-5225-2084-9 035 $a(CKB)3710000001018934 035 $a(MiAaPQ)EBC4786606 035 $a(CaBNVSL)gtp00566758 035 $a(OCoLC)968243598 035 $a(IGIG)00171696 035 $a(EXLCZ)993710000001018934 100 $a20170116d2017 fy 0 101 0 $aeng 135 $aurbn||||m|||a 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 00$aHandbook of research on strategic alliances and value co-creation in the service industry /$fShai Rozenes and Yuval Cohen [editors] 210 1$aHershey, Pennsylvania :$cBusiness Science Reference,$d2017. 210 4$dİ2017 215 $aPDFs (507 pages) $cillustrations 225 1 $aAdvances in Hospitality, Tourism, and the Services Industry (AHTSI) Book Series 311 $a1-5225-2084-8 320 $aIncludes bibliographical references and index. 327 $aStrategic relationships: a service science perspective / Md. Abul Kalam Siddike [and 3 others] -- Engineering value co-creation in product-service systems: processes, methods, and tools / Giuditta Pezzotta, Sergio Cavalieri, David Romero -- Co-creation emerging in markets and with consumers: contrasting service-dominant logic and value co-creation / Barbara Aquilani, Costanza Nosi, Tindara Abbate -- The importance of customer satisfaction and customer loyalty in the service sector / Kijpokin Kasemsap -- The interactive approach to exploring value co-creation / Maya Golan -- Role of PR in relations management with strategic partners leading to value co-creation / Tanushri Mukherjee, S. S. Nathawat-Aibas -- Service capability analysis as a contribution to co-creation / Roge?rio Puga-Leal, Marta Ormazabal -- Co-creating value derivations in a service system journey / Ralph D. Badinelli -- Value co-creation approach for improving performance of outsourced projects / Yuval Cohen, Shai Rozenes -- An analysis of the agile theory and methods in the light of the principles of the value co-creation / Bertrand Verlaine -- Social media marketing and value co-creation: a system dynamics approach / Francesca Costanza -- Strategic IT alignment in service sector / Abrar Haider, Sureerat Saetang -- QPLAN: a tool for enhancing software development project performance with customer involvement / Marco Anto?nio Amaral Fe?ris -- 327 $aBalancing value co-creation: culture, ecology, and human resources in tourism industry / Jesus Alcoba [and 4 others] -- Value co-creation in education: a case study on engineering education / V. E. Annamalai -- Student-faculty joint research as a strategic alliance for knowledge co-creation in academia / Neeta Baporikar -- Mobile services for development: an opportunity for academic co-creation / Alan Hartman -- E-service innovation in rural Africa through value co-creation / Anna Bon, Jaap Gordijn, Hans Akkermans -- Modelling and simulation perspective in service design: experience in transport information service development / Monica Dragoicea [and 3 others] -- Co-creation and healthcare operations management / Paul Lillrank -- Value co-creation in fitness centers: the role of customer citizenship behavior on perceived value, satisfaction, and repurchase intention / Weisheng Chiu, Sunyun Shin, Hyun-Woo Lee. 330 3 $a"[This book] is a comprehensive source of scholarly material on frameworks for the effective management of value co-creation in contemporary business contexts. Highlighting relevant perspectives across a range of topics, such as public relations, service-dominant logic, and consumer culture theory, this publication is ideally designed for professionals, researchers, graduate students, academics, and practitioners interested in emerging developments in the service industry"--Provided by publisher. 410 0$aAdvances in hospitality, tourism, and the services industry book series. 606 $aStrategic alliances (Business) 606 $aCustomer relations 606 $aEconomic value added 610 $aBusiness performance 610 $aConsumer culture theory 610 $aCustomer satisfaction 610 $aProduct-service systems 610 $aProject management 610 $aPublic relations 610 $aService-dominant logic 610 $aSocial media marketing 610 $aSoftware management 615 0$aStrategic alliances (Business) 615 0$aCustomer relations. 615 0$aEconomic value added. 676 $a658.044 700 $aRozenes$b Shai$01220306 702 $aRozenes$b Shai 702 $aCohen$b Yuval 801 0$bCaBNVSL 801 1$bCaBNVSL 801 2$bCaBNVSL 906 $aBOOK 912 $a9910159446203321 996 $aHandbook of research on strategic alliances and value co-creation in the service industry$92824252 997 $aUNINA