Be creative - now! : the 2-in-1 manager : speed read--instant tips; big picture - lasting results / / Steve Rawling

• Autore: Rawling Steve
• Pubblicazione: Harlow, England : , : Pearson Education, Limited, , [2016]; ©2016
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (284 pages)
• Disciplina: 650.1
• Soggetto topico: Creative ability in business; Creative ability; Creative thinking; Problem solving
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Cover -- Half Title Page -- Title Page -- Copyright Page -- Contents -- About the author -- Acknowledgements -- How to use this book -- Chapter 1 BE MORE CREATIVE -- Speed read -- 1.1 Defeat habit with originality -- 1.2 Divergent thinking -- 1.3 Lateral thinking -- 1.4 Convergent thinking -- 1.5 Time and space -- 1.6 Group dynamics -- 1.7 Choose the right tools for the job -- Big picture -- 1.1 Defeat habit with originality -- 1.2 Divergent thinking -- 1.3 Lateral thinking -- 1.4 Convergent thinking -- 1.5 Time and space -- 1.6 Group dynamics -- 1.7 Choose the right tools for the job -- Chapter 2 YOUR CREATIVE MISSION -- Speed read -- 2.1 Imagine a world without you -- 2.2 Apply the power of why -- 2.3 What's your problem? -- 2.4 The lizard, the chimp and the business exec -- 2.5 Four ways of seeing -- 2.6 Give and take -- 2.7 Tweet simplicity -- Big picture -- 2.1 Imagine a world without you -- 2.2 Apply the power of why -- 2.3 What's your problem? -- 2.4 The lizard, the chimp and the business exec -- 2.5 Four ways of seeing -- 2.6 Give and take -- 2.7 Tweet simplicity -- Chapter 3 INSIGHTS AND HOOKS -- Speed read -- 3.1 That's funny . . . -- 3.2 Burst your filter bubble -- 3.3 Make connections -- 3.4 Use contradictions -- 3.5 Field trips and freshness stores -- 3.6 What's my motivation? -- 3.7 Crafting a compelling hook -- Big picture -- 3.1 That's funny . . . -- 3.2 Burst your filter bubble -- 3.3 Make connections -- 3.4 Use contradictions -- 3.5 Field trips and freshness stores -- 3.6 What's my motivation? -- 3.7 Crafting a compelling hook -- Chapter 4 FORCED INSPIRATION -- Speed read -- 4.1 Brainstorm rules -- 4.2 The lateral nudge and metaphor mash -- 4.3 Mapping your thoughts -- 4.4 Steal from the heart -- 4.5 Break the rules -- 4.6 Look harder inside the box -- 4.7 Brainwriting tools -- Big picture -- 4.1 Brainstorm rules. ; 4.2 The lateral nudge and metaphor mash -- 4.3 Mapping your thoughts -- 4.4 Steal from the heart -- 4.5 Break the rules -- 4.6 Look harder inside the box -- 4.7 Brainwriting tools -- Chapter 5 NURTURE GOOD IDEAS -- Speed read -- 5.1 The developer's dilemma -- 5.2 Supportive teams -- 5.3 Widen your pool of talent -- 5.4 Design thinking -- 5.5 Keep the novelty alive -- 5.6 Working with wild ideas -- 5.7 Moving out of the greenhouse -- Big picture -- 5.1 The developer's dilemma -- 5.2 Supportive teams -- 5.3 Widen your pool of talent -- 5.4 Design thinking -- 5.5 Keep the novelty alive -- 5.6 Working with wild ideas -- 5.7 Moving out of the greenhouse -- Chapter 6 WEED OUT BAD IDEAS -- Speed read -- 6.1 Get serious -- 6.2 The unknown -- 6.3 Groupthink -- 6.4 Optimism bias -- 6.5 Overconfidence -- 6.6 The sunk cost fallacy (aka why it's hard to pull the plug) -- 6.7 How to fail well -- Big picture -- 6.1 Get serious -- 6.2 The unknown -- 6.3 Groupthink -- 6.4 Optimism bias -- 6.5 Overconfidence -- 6.6 The sunk cost fallacy (aka why it's hard to pull the plug) -- 6.7 How to fail well -- Chapter 7 SELL YOUR BEST IDEAS -- Speed read -- 7.1 You, your audience, your message -- 7.2 Real, original, simple -- 7.3 Three is the magic number (and other rhetorical devices) -- 7.4 Go viral -- 7.5 Great stories -- 7.6 Road-test your story -- 7.7 Hand over the spark -- Big picture -- 7.1 You, your audience, your message -- 7.2 Real, original, simple -- 7.3 Three is the magic number (and other rhetorical devices) -- 7.4 Go viral -- 7.5 Great stories -- 7.6 Road-test your story -- 7.7 Hand over the spark -- Index.
• Sommario/riassunto: If you're a busy manager, looking for fast, focused guidance on how to make impact now then this book is for you. Discover vital, quick-fix, do-it-now ideas and techniques for instant impact and fast learning, as well as more detailed guidance for deeper knowledge. Your two-track way to get ahead.
• Titolo autorizzato: Be creative - now
• ISBN: 1-292-11931-4
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910154960403321
• Lo trovi qui: Univ. Federico II