Community Connections! Relationship Marketing for Healthcare Professionals

• Autore: Pendleton DC & MPH Kelley S.
• Pubblicazione: Sage Books, LLC
• Descrizione fisica: 1 online resource (122 p.)
• Soggetto topico: Relationship marketing; Community leadership
• Sommario/riassunto: Whether you're a chiropractor, medical doctor, massage therapist, veterinarian, acupuncturist, or any other provider of a healing art, you've undergone intensive training and developed valuable skills. However, traditional healthcare curricula may not address the critical areas of business, finance and marketing. Proficiency in these skills - especially marketing - can help your practice succeed and allow you to genuinely connect with your communities.Written by a healthcare professional for healthcare professionals, Community Connections is the first in a series of books designed to bridge the gap between what you're taught in school and how to market a practice in the real world. Using this collection of easy and affordable marketing ideas, any independent healthcare provider can forge a strong and genuine connection with potential clients, regardless of any previous marketing experience.This guide is all about building the unique relationship between a healthcare provider and the local community, while respecting the specific professional and legal issues inherent in that relationship.Whether you're a veteran in the healthcare industry or just getting started, Community Connections contains the valuable advice and practical marketing ideas you need--from the reasons most healthcare practices don't "market," to gaining a deeper understanding of yourself and your community at large. Discover how implementing easy and affordable marketing activities can expand the success of your healthcare practice.
• Titolo autorizzato: Community Connections! Relationship Marketing for Healthcare Professionals
• ISBN: 1-62517-560-4
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910160311903321
• Lo trovi qui: Univ. Federico II