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[null,null,"Autore",null,"Pendleton DC & MPH Kelley S."]
[null,null,"Titolo",null,"Community Connections! Relationship Marketing for Healthcare Professionals"]
[null,null,"Pubbl/distr/stampa",null,"Sage Books, LLC"]
[null,null,"ISBN",null,"1-62517-560-4"]
[null,null,"Descrizione fisica",null,"1 online resource (122 p.)"]
[null,null,"Soggetti",null,"Relationship marketing"]
[{"$nulls":4},"Community leadership"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Sommario/riassunto","Whether you're a chiropractor, medical doctor, massage therapist, veterinarian, acupuncturist, or any other provider of a healing art, you've undergone intensive training and developed valuable skills. However, traditional healthcare curricula may not address the critical areas of business, finance and marketing. Proficiency in these skills - especially marketing - can help your practice succeed and allow you to genuinely connect with your communities.Written by a healthcare professional for healthcare professionals, Community Connections is the first in a series of books designed to bridge the gap between what you're taught in school and how to market a practice in the real world. Using this collection of easy and affordable marketing ideas, any independent healthcare provider can forge a strong and genuine connection with potential clients, regardless of any previous marketing experience.This guide is all about building the unique relationship between a healthcare provider and the local community, while respecting the specific professional and legal issues inherent in that relationship.Whether you're a veteran in the healthcare industry or just getting started, Community Connections contains the valuable advice and practical marketing ideas you need--from the reasons most healthcare practices don't \"market,\" to gaining a deeper understanding of yourself and your community at large. Discover how implementing easy and affordable marketing activities can expand the success of your healthcare practice."]