Oltre i confini : Le imprese “leggere” italiane e i mercati internazionali nel XIX e XX secolo

• Autore: Mellinato Giulio
• Pubblicazione: Milan, : FrancoAngeli, 2021
• Descrizione fisica: 1 electronic resource (253 p.)
• Soggetto topico: 20th century history: c 1900 to c 2000; Economic history
• Soggetto non controllato: Business history, Enterpreneurship, Italian brands, Made in Italy, History of Food and Beverages, Italy, 20th Century
• Persona (resp. second.): ProsperiLaura; VariniValerio; MellinatoGiulio
• Sommario/riassunto: The book investigates some aspects of the Italian economic development looking at some usually forgotten cases of international success: the small-medium enterprises specialized in “light” productions, such as food, beverages, and apparel. These firms have shown a peculiar ability to adapt, in order to cope with the instabilities of the international markets, modifying both their organization and their business strategies, elaborating an unusual entrepreneurial style, more attentive to the resources, constraints and vulnerabilities of the context.
• Altri titoli varianti: Oltre i confini
• Titolo autorizzato: Oltre i confini
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Italiano
• Record Nr.: 9910556097903321
• Lo trovi qui: Univ. Federico II