02003nam 2200421z- 450 991055609790332120230221123147.0(CKB)5840000000013428(oapen)https://directory.doabooks.org/handle/20.500.12854/79805(EXLCZ)99584000000001342820202203d2021 |y 0itaurmn|---annantxtrdacontentcrdamediacrrdacarrierOltre i confiniLe imprese “leggere” italiane e i mercati internazionali nel XIX e XX secoloMilanFrancoAngeli20211 electronic resource (253 p.)Geostoria del territorio88-351-3290-8 The book investigates some aspects of the Italian economic development looking at some usually forgotten cases of international success: the small-medium enterprises specialized in “light” productions, such as food, beverages, and apparel. These firms have shown a peculiar ability to adapt, in order to cope with the instabilities of the international markets, modifying both their organization and their business strategies, elaborating an unusual entrepreneurial style, more attentive to the resources, constraints and vulnerabilities of the context.Oltre i confini 20th century history: c 1900 to c 2000bicsscEconomic historybicsscBusiness history, Enterpreneurship, Italian brands, Made in Italy, History of Food and Beverages, Italy, 20th Century20th century history: c 1900 to c 2000Economic historyMellinato Giulioedt688071Prosperi LauraedtVarini ValerioedtMellinato GiulioothProsperi LauraothVarini ValerioothBOOK9910556097903321Oltre i confini3028695UNINA