Art and Business : Perspectives on Art-based Management / / by Stefania Masè
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| Autore: |
Masè Stefania
|
| Titolo: |
Art and Business : Perspectives on Art-based Management / / by Stefania Masè
|
| Pubblicazione: | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Edizione: | 1st ed. 2020. |
| Descrizione fisica: | 1 online resource |
| Disciplina: | 706 |
| Soggetto topico: | Management |
| Arts | |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | INTRODUCTION -- PART I: A Definition of Art & Business -- Art & Business -- Systematic Literature Review in the Field of Art & Business -- PART II: A Detailed Analysis of the Main Lines of Research in Art & Business -- Art & Business A Relational Model -- Art & Corporate Social Responsibility -- Art & Communication -- Art & Cross-Cultural Business -- Art & Cross-Cultural Business -- Art & Consumer Perception -- DISCUSSION & CONCLUSION. . |
| Sommario/riassunto: | Analyzing the relationship between the arts and business, this book offers an in-depth perspective on the increasingly common art-based strategies adopted by enterprises in various industries. Pursuing an exhaustive, systematic, evidence-based and interdisciplinary approach, it explores the limits of potential strategic collaborations between the two fields. In addition, the book provides a structure for this field of inquiry, offering a solid basis for future research and highlighting the benefits of art-based strategies for executives. Each research strand explored in this book is supported by a representative case study. |
| Titolo autorizzato: | Art and Business |
| ISBN: | 3-030-51769-1 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910427058203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
International Series in Advanced Management Studies, . 2366-8814