The Art of SXO : Placing UX Design Methods into SEO Best Practices / / by Zuzanna Krüger

• Autore: Krüger Zuzanna
• Pubblicazione: Berkeley, CA : , : Apress : , : Imprint : Apress, , 2023
• Edizione: 1st ed. 2023.
• Descrizione fisica: 1 online resource (262 pages)
• Disciplina: 025.04
• Soggetto topico: Internet programming; Telemarketing; Internet marketing; Web Development; Digital Marketing
• Note generali: Includes index.
• Nota di contenuto: 1. Introduction -- 2. Applying SXO to Your Website. - 3. Creating Compelling Content -- 4. Advanced SXO Techniques -- 5. Conclusion.
• Sommario/riassunto: Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators. The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic. You will: Apply SXO best practices and how it differs from tradition SEO Optimize websites for both search engine bots and users Increase a website's ranking in SERPs Improve a website's conversion rates Grow revenue from organic traffic.
• Titolo autorizzato: The Art of SXO
• ISBN: 9781484292129; 9781484292112
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910725091303321
• Lo trovi qui: Univ. Federico II
• Serie: Design Thinking, . 2945-7807