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010   $a9781484292129$b(electronic bk.)
010   $z9781484292112
024 7 $a10.1007/978-1-4842-9212-9
035   $a(MiAaPQ)EBC30545042
035   $a(Au-PeEL)EBL30545042
035   $a(OCoLC)1379477195
035   $a(DE-He213)978-1-4842-9212-9
035   $a(BIP)086624538
035   $a(PPN)270616500
035   $a(CKB)26707050700041
035   $a(EXLCZ)9926707050700041
100   $a20230515d2023      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 14$aThe Art of SXO $ePlacing UX Design Methods into SEO Best Practices /$fby Zuzanna Krüger
205   $a1st ed. 2023.
210  1$aBerkeley, CA :$cApress :$cImprint: Apress,$d2023.
215   $a1 online resource (262 pages)
225 1 $aDesign Thinking,$x2945-7807
300   $aIncludes index.
311 08$aPrint version: Krüger, Zuzanna The Art of SXO Berkeley, CA : Apress L. P.,c2023 9781484292112 
327   $a1. Introduction -- 2. Applying SXO to Your Website. - 3. Creating Compelling Content -- 4. Advanced SXO Techniques -- 5. Conclusion.
330   $aSearch Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It?s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators. The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic. You will: Apply SXO best practices and how it differs from tradition SEO Optimize websites for both search engine bots and users Increase a website's ranking in SERPs Improve a website's conversion rates Grow revenue from organic traffic.
410  0$aDesign Thinking,$x2945-7807
606   $aInternet programming
606   $aTelemarketing
606   $aInternet marketing
606   $aWeb Development
606   $aDigital Marketing
610   $aElectronic Trading Of Securities
610   $aInternet Programming
610   $aBusiness & Economics
610   $aComputers
615  0$aInternet programming.
615  0$aTelemarketing.
615  0$aInternet marketing.
615 14$aWeb Development.
615 24$aDigital Marketing.
676   $a025.04
700   $aKru?ger$b Zuzanna$01358158
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
912   $a9910725091303321
996   $aThe Art of SXO$93366950
997   $aUNINA