03529nam 22006375 450 991072509130332120230707135053.09781484292129(electronic bk.)978148429211210.1007/978-1-4842-9212-9(MiAaPQ)EBC30545042(Au-PeEL)EBL30545042(OCoLC)1379477195(DE-He213)978-1-4842-9212-9(BIP)086624538(PPN)270616500(CKB)26707050700041(EXLCZ)992670705070004120230515d2023 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierThe Art of SXO Placing UX Design Methods into SEO Best Practices /by Zuzanna Krüger1st ed. 2023.Berkeley, CA :Apress :Imprint: Apress,2023.1 online resource (262 pages)Design Thinking,2945-7807Includes index.Print version: Krüger, Zuzanna The Art of SXO Berkeley, CA : Apress L. P.,c2023 9781484292112 1. Introduction -- 2. Applying SXO to Your Website. - 3. Creating Compelling Content -- 4. Advanced SXO Techniques -- 5. Conclusion.Search Experience Optimization (SXO) is a fast growing field that combines the disciplines of Search Engine Optimization (SEO), Conversion Rate Optimization (CRO) and User Experience (UX) Design. It’s a holistic approach to creating websites that are not only optimized for search engines and bots, but for users too, a highly effective method of converting a websites visitors into customers and subscribers, leading some to think of it as SEO 2.0. Recent industry reports suggests that front-end developers and web designers need to embrace SXO best practices to not only ensure websites are optimized by the metadata and analytics that SEO provides, but also ensure a website or application is easy-to-use and behaves in a way the user expects because happy users drive higher retention rates and higher revenue, which is essential for commercial app creators. The Art of SXO aims to be a comprehensive guide to this emerging field, explaining what it is, how it works, and how to use it to improve search rankings, increase conversions rates, and ultimately grow a company's revenue. This guide will be packed with tips, tricks, and tactics making it an essential resource for anyone looking to get the most out of their search traffic. You will: Apply SXO best practices and how it differs from tradition SEO Optimize websites for both search engine bots and users Increase a website's ranking in SERPs Improve a website's conversion rates Grow revenue from organic traffic.Design Thinking,2945-7807Internet programmingTelemarketingInternet marketingWeb DevelopmentDigital MarketingElectronic Trading Of SecuritiesInternet ProgrammingBusiness & EconomicsComputersInternet programming.Telemarketing.Internet marketing.Web Development.Digital Marketing.025.04Krüger Zuzanna1358158MiAaPQMiAaPQMiAaPQ9910725091303321The Art of SXO3366950UNINA