Marketing and social construction : exploring the rhetorics of managed consumption / / Chris Hackley
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| Autore: |
Hackley Christopher E
|
| Titolo: |
Marketing and social construction : exploring the rhetorics of managed consumption / / Chris Hackley
|
| Pubblicazione: | London, : Routledge, 2003 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (vii, 225 p.) |
| Disciplina: | 658.8001 |
| Soggetto topico: | Marketing |
| Consumer behavior | |
| English language - Rhetoric | |
| Classificazione: | 83.05 |
| Note generali: | Originally published: 2001. Transferred to digital printing: 2007. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | 1. Marketing, Ideology and an Excess of Reflex 2. Social Constructionism and a Funny Turn for Marketing Thought 3. All Together Now: What is Marketing? 4. Marketing in a World of Mediated Communication 5. Marketing's Death, Rebirth and Resurrection 6. Tell me George, Where did it all go Wrong? 7. Marketing and Social Construction: Knowledge, Critique and Research in Marketing |
| Sommario/riassunto: | Presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a range of European and North American studies, this book suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing. |
| Titolo autorizzato: | Marketing and social construction |
| ISBN: | 1-134-61897-2 |
| 0-415-20859-9 | |
| 1-134-61898-0 | |
| 1-280-21759-6 | |
| 0-203-36099-0 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910679515403321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Routledge interpretive marketing research series.