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[null,"1.","Record Nr.",null,"UNINA9910679515403321"]
[null,null,"Autore",null,"Hackley Christopher E"]
[null,null,"Titolo",null,"Marketing and social construction : exploring the rhetorics of managed consumption / / Chris Hackley"]
[null,null,"Pubbl/distr/stampa",null,"London, : Routledge, 2003"]
[null,null,"ISBN",null,"1-134-61897-2"]
[{"$nulls":4},"0-415-20859-9"]
[{"$nulls":4},"1-134-61898-0"]
[{"$nulls":4},"1-280-21759-6"]
[{"$nulls":4},"0-203-36099-0"]
[null,null,"Edizione",null,"[1st ed.]"]
[null,null,"Descrizione fisica",null,"1 online resource (vii, 225 p.)"]
[null,null,"Collana",null,"Routledge interpretive marketing research series"]
[null,null,"Classificazione",null,"83.05"]
[null,null,"Disciplina",null,"658.8001"]
[null,null,"Soggetti",null,"Marketing"]
[{"$nulls":4},"Consumer behavior"]
[{"$nulls":4},"English language - Rhetoric"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Originally published: 2001. Transferred to digital printing: 2007."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"1. Marketing, Ideology and an Excess of Reflex 2. Social Constructionism and a Funny Turn for Marketing Thought 3. All Together Now: What is Marketing? 4. Marketing in a World of Mediated Communication 5. Marketing's Death, Rebirth and Resurrection 6. Tell me George, Where did it all go Wrong? 7. Marketing and Social Construction: Knowledge, Critique and Research in Marketing"]
[null,null,null,"Sommario/riassunto","Presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a range of European and North American studies, this book suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing."]