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Record Nr. |
UNINA9910679515403321 |
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Autore |
Hackley Christopher E |
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Titolo |
Marketing and social construction : exploring the rhetorics of managed consumption / / Chris Hackley |
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Pubbl/distr/stampa |
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London, : Routledge, 2003 |
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ISBN |
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1-134-61897-2 |
0-415-20859-9 |
1-134-61898-0 |
1-280-21759-6 |
0-203-36099-0 |
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Edizione |
[1st ed.] |
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Descrizione fisica |
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1 online resource (vii, 225 p.) |
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Collana |
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Routledge interpretive marketing research series |
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Classificazione |
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Disciplina |
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Soggetti |
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Marketing |
Consumer behavior |
English language - Rhetoric |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Originally published: 2001. Transferred to digital printing: 2007. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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1. Marketing, Ideology and an Excess of Reflex 2. Social Constructionism and a Funny Turn for Marketing Thought 3. All Together Now: What is Marketing? 4. Marketing in a World of Mediated Communication 5. Marketing's Death, Rebirth and Resurrection 6. Tell me George, Where did it all go Wrong? 7. Marketing and Social Construction: Knowledge, Critique and Research in Marketing |
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Sommario/riassunto |
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Presents a social-constructionist critique of popular approaches to teaching, theorising and writing about marketing. Drawing on a range of European and North American studies, this book suggests a broadened theoretical scope and renewed critical agenda for research, theory and teaching in marketing. |
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