New food product development : from concept to marketplace / / Gordon W. Fuller
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| Autore: |
Fuller Gordon W
|
| Titolo: |
New food product development : from concept to marketplace / / Gordon W. Fuller
|
| Pubblicazione: | Boca Raton, FL, : CRC Press, c2011 |
| Edizione: | 3rd ed. |
| Descrizione fisica: | 1 online resource (494 p.) |
| Disciplina: | 664.0068/8 |
| 664.00685 | |
| Soggetto topico: | Food - Marketing |
| Food - Research | |
| New products - Marketing | |
| Product management | |
| Food industry and trade - Technological innovations | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Front cover; Dedication; Contents; Preface; Acknowledgments; Author; Chapter 1. What Is New Food Product Development?; Chapter 2. The New Product Development Team: Company Organization and Its Influence on New Product Development; Chapter 3. What Are the Sources for New Product Ideas?; Chapter 4. Strategy and the Strategists; Chapter 5. The Tacticians: Their Influence in Product Development; Chapter 6. The Legal Department: Protecting the Company-Its Name, Goodwill, and Image; Chapter 7. Quality Control: Protecting the Consumer, the Product, and the Company |
| Chapter 8. Going to Market: Success or Failure?Chapter 9. Why Farm Out New Product Development?; Chapter 10. New Food Product Development in the Food Service Industry; Chapter 11. Product Development in the Food Additive and Food Ingredient Industries; Chapter 12. Dancing but Uncertain of the Music; References; Back cover | |
| Sommario/riassunto: | About the Second Edition:""... a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace.... delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all important for a new product introduction into the marketplace.... [a] should-have reference book for anyone involved in developing new food products working in or with the food industry.""-Journal of Product Innovation Management, Vol. 23, No. 3</ |
| Titolo autorizzato: | New food product development |
| ISBN: | 0-429-06271-0 |
| 1-4398-1865-7 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910817210503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |