LEADER 03550nam 2200733Ia 450 001 9910817210503321 005 20200520144314.0 010 $a0-429-06271-0 010 $a1-4398-1865-7 024 7 $a10.1201/b10521 035 $a(CKB)2560000000073126 035 $a(EBL)688509 035 $a(OCoLC)714803323 035 $a(SSID)ssj0000471641 035 $a(PQKBManifestationID)11321174 035 $a(PQKBTitleCode)TC0000471641 035 $a(PQKBWorkID)10435393 035 $a(PQKB)11787869 035 $a(MiAaPQ)EBC688509 035 $a(Au-PeEL)EBL688509 035 $a(CaPaEBR)ebr10464619 035 $a(CaONFJC)MIL692874 035 $a(OCoLC)759865819 035 $a(OCoLC)1287180646 035 $a(FINmELB)ELB158236 035 $a(EXLCZ)992560000000073126 100 $a20110215d2011 uy 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 10$aNew food product development $efrom concept to marketplace /$fGordon W. Fuller 205 $a3rd ed. 210 $aBoca Raton, FL $cCRC Press$dc2011 215 $a1 online resource (494 p.) 300 $aDescription based upon print version of record. 311 $a1-4665-3647-0 311 $a1-322-61592-6 311 $a1-4398-1864-9 320 $aIncludes bibliographical references and index. 327 $aFront cover; Dedication; Contents; Preface; Acknowledgments; Author; Chapter 1. What Is New Food Product Development?; Chapter 2. The New Product Development Team: Company Organization and Its Influence on New Product Development; Chapter 3. What Are the Sources for New Product Ideas?; Chapter 4. Strategy and the Strategists; Chapter 5. The Tacticians: Their Influence in Product Development; Chapter 6. The Legal Department: Protecting the Company-Its Name, Goodwill, and Image; Chapter 7. Quality Control: Protecting the Consumer, the Product, and the Company 327 $aChapter 8. Going to Market: Success or Failure?Chapter 9. Why Farm Out New Product Development?; Chapter 10. New Food Product Development in the Food Service Industry; Chapter 11. Product Development in the Food Additive and Food Ingredient Industries; Chapter 12. Dancing but Uncertain of the Music; References; Back cover 330 $aAbout the Second Edition:""... a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace.... delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all important for a new product introduction into the marketplace.... [a] should-have reference book for anyone involved in developing new food products working in or with the food industry.""-Journal of Product Innovation Management, Vol. 23, No. 3