03481nam 2200709Ia 450 991081721050332120200520144314.00-429-06271-01-4398-1865-710.1201/b10521(CKB)2560000000073126(EBL)688509(OCoLC)714803323(SSID)ssj0000471641(PQKBManifestationID)11321174(PQKBTitleCode)TC0000471641(PQKBWorkID)10435393(PQKB)11787869(MiAaPQ)EBC688509(Au-PeEL)EBL688509(CaPaEBR)ebr10464619(CaONFJC)MIL692874(OCoLC)759865819(EXLCZ)99256000000007312620110215d2011 uy 0engur|n|---|||||txtccrNew food product development from concept to marketplace /Gordon W. Fuller3rd ed.Boca Raton, FL CRC Pressc20111 online resource (494 p.)Description based upon print version of record.1-4665-3647-0 1-322-61592-6 1-4398-1864-9 Includes bibliographical references and index.Front cover; Dedication; Contents; Preface; Acknowledgments; Author; Chapter 1. What Is New Food Product Development?; Chapter 2. The New Product Development Team: Company Organization and Its Influence on New Product Development; Chapter 3. What Are the Sources for New Product Ideas?; Chapter 4. Strategy and the Strategists; Chapter 5. The Tacticians: Their Influence in Product Development; Chapter 6. The Legal Department: Protecting the Company-Its Name, Goodwill, and Image; Chapter 7. Quality Control: Protecting the Consumer, the Product, and the CompanyChapter 8. Going to Market: Success or Failure?Chapter 9. Why Farm Out New Product Development?; Chapter 10. New Food Product Development in the Food Service Industry; Chapter 11. Product Development in the Food Additive and Food Ingredient Industries; Chapter 12. Dancing but Uncertain of the Music; References; Back coverAbout the Second Edition:""... a clear and thorough understanding of how the industry as a whole competes, succeeds, and in some instances fails to bring new products to the marketplace.... delivers helpful information in a concise, organized style, bringing together diverse elements of the food industry that are all important for a new product introduction into the marketplace.... [a] should-have reference book for anyone involved in developing new food products working in or with the food industry.""-Journal of Product Innovation Management, Vol. 23, No. 3</FoodMarketingFoodResearchNew productsMarketingProduct managementFood industry and tradeTechnological innovationsFoodMarketing.FoodResearch.New productsMarketing.Product management.Food industry and tradeTechnological innovations.664.0068/8664.00685Fuller Gordon W47010MiAaPQMiAaPQMiAaPQBOOK9910817210503321New food product development782601UNINA