Managing Technology from Laboratory to Marketplace : Cheating the Valley of Death

• Autore: Moskowitz Sanford L
• Pubblicazione: Cham : , : Springer International Publishing AG, , 2024; ©2024
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (206 pages)
• Altri autori: EricksonChris
• Nota di contenuto: Intro -- Preface -- Reference -- Contents -- 1: Introduction -- Crossing the Chasm in the New Technological Age -- The Fourth Industrial Revolution and Advanced Materials Research -- Models of Innovation -- The Environmental, Organizational, and Systems Models of Innovation -- The Product-Centered Model of Innovation: Marketing Focus -- The Changing Landscape of Innovation -- The Technology-Market Linkage Dilemma -- A Project-Centered Approach -- The Book -- The Data -- Structure of the Book -- References -- 2: Levers of Survival -- Barriers to R& -- D and the Levers of Survival -- Exploring the Levers of Survival -- Intellectual Security -- Direction -- Technical Bottlenecks and Direction -- Personnel: Champions and Management -- The Technical Champion -- The Champion Connector -- The Role of Top Management -- Organizational Fluidity -- The Champion and Organizational Flexibility -- Technological Flexibility: Scale, Scope, and Systems -- Flexibilities of Scope -- Flexibilities of Scale: Production and Systems -- Flexible and Inflexible Technology -- Flexibilities and Inter-Lever Cooperation -- Context: Internal and External -- The Internal Context -- The External Context -- The Innovation Lifecycle and the Levers of Survival -- The Evolutionary Nature of R& -- D -- Conclusion -- References -- 3: Creation -- The Criteria for Creation -- Alliances and Creation -- Constraints on Project Selection -- Alliances and Levers of Survival -- Problematic Alliances -- Wireless Technology: The Silicon Germanium Chip -- New Directions for SiGe -- Partnerships, Intellectual Security, and Economies of Scope -- Nanotechnology -- Carbon Nanotechnologies Inc -- Hyperion Catalysis International -- Conclusion -- References -- 4: Targeting -- Targeting and the Levers of Survival -- The Question of "Connectedness". ; The Problem of "Disconnectedness" in Generic Technology -- Evidence from Ongoing Advanced Materials Projects -- The Question of Focus -- Unfocused Beachhead Strategy -- Multiple Market Strategy -- Platform Technologies and Multimarket Strategies -- Focused Beachhead Strategy -- Hybrid Focused Beachhead Strategy -- The Question of Acceptance: Disruption and Inflection -- The "Disruption" Factor -- The "Strategic Inflection Point" Factor -- Case Study in Nanobiotechnology -- Conclusion -- References -- 5: Competing -- Confrontation Strategies -- Nanosys: Display Systems -- Contextual Strategies -- Timing Strategies -- The Compression Versus Sequential Model of R& -- D -- Compression and the Levers of Survival -- DuPont: Spandex Versus Kevlar Fiber -- The Kevlar Problem -- Nvidia: The Graphics Chip -- Qualcomm: The Wireless (CDMA) Chip -- Analog Devices, Inc.: Microelectromechanical Systems (MEMS) -- Compressed Innovation and the Computational Revolution -- Computational Materials Science and Engineering and Government: The Materials Genome Initiative -- A Case Example: Kebotix -- Quantum Computing -- Conclusion -- References -- 6: Expanding -- Platforming -- Qualcomm and Platforming -- Generalizing Platform Leadership Strategy: Advanced Materials and Biotech -- Alternate Routes to Market Expansion -- Outsourcing -- Spanning -- Spanning by Combination -- Culture Clash and Expansion Strategies -- Spanning by Adaptation -- Complementing -- The Rise of High-Definition Platforms -- Nanosys and Samsung -- Conclusion -- References -- 7: A Case Study: ESS, Inc. and the Energy Storage Revolution -- ESS, Inc. and Energy Storage -- Creating -- Founding of ESS -- First Working Technology -- Targeting -- Competing -- Expanding -- Platform Coring I: Problem Identification -- Platform Coring II: The Champion Connector and Linkage Creation. ; Platform Tipping: The "4IR" Factor -- References -- 8: Conclusion: The End Game -- The Compression Factor -- The "Acquisition by Default" Dilemma -- Reimagining the End Game -- Attributes, Tasks, and Winning the End Game -- Final Thoughts -- References -- Index.
• Titolo autorizzato: Managing Technology from Laboratory to Marketplace
• ISBN: 3-031-51421-1
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910845485603321
• Lo trovi qui: Univ. Federico II
• Serie: Management for Professionals Series