03259nam 22007215 450 991084548560332120250807133304.03-031-51421-110.1007/978-3-031-51421-0(MiAaPQ)EBC31230556(Au-PeEL)EBL31230556(CKB)31120761900041(MiAaPQ)EBC31266854(Au-PeEL)EBL31266854(DE-He213)978-3-031-51421-0(EXLCZ)993112076190004120240326d2024 u| 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierManaging Technology from Laboratory to Marketplace Cheating the Valley of Death /by Sanford L. Moskowitz, Chris Erickson1st ed. 2024.Cham :Springer International Publishing :Imprint: Springer,2024.1 online resource (206 pages)Management for Professionals,2192-810X3-031-51420-3 Introduction -- Levers of Survival -- Creation -- Targeting -- Competing -- Expanding -- A Case Study: ESS, Inc. and the Energy Storage Revolution -- Conclusion: The End Game.Managing Technology from Laboratory to Marketplace outlines the process of getting innovative research out of the laboratory and into the market, a path which is often fraught with challenges. Many research projects meet their end as they attempt to cross this so-called “valley of death"--the period between the research phase of a project and the point when the new product or process emerging from that research becomes commercialized and enters the market. Firstly, this book aims to better understand how and why projects succeed in entering the market while others falter. Second, it uses these insights to guide researchers to optimize their chances of successfully making that transition, and finding their place in the market. The book primarily uses case studies from the field of advanced materials, but can be used by any researcher making the transition from laboratory to marketplace. .Management for Professionals,2192-810XBusinessManagement scienceEntrepreneurshipNew business enterprisesManagementSurfaces (Technology)Thin filmsBusiness and ManagementEntrepreneurshipManagementSurfaces, Interfaces and Thin FilmBusiness.Management science.Entrepreneurship.New business enterprises.Management.Surfaces (Technology)Thin films.Business and Management.Entrepreneurship.Management.Surfaces, Interfaces and Thin Film.617.51Moskowitz Sanford L.927746Erickson ChrisMiAaPQMiAaPQMiAaPQBOOK9910845485603321Managing Technology from Laboratory to Marketplace4234234UNINA