LEADER 03259nam  22007215  450 
001 9910845485603321
005 20250807133304.0
010   $a3-031-51421-1
024 7 $a10.1007/978-3-031-51421-0
035   $a(MiAaPQ)EBC31230556
035   $a(Au-PeEL)EBL31230556
035   $a(CKB)31120761900041
035   $a(MiAaPQ)EBC31266854
035   $a(Au-PeEL)EBL31266854
035   $a(DE-He213)978-3-031-51421-0
035   $a(EXLCZ)9931120761900041
100   $a20240326d2024      u|         0
101 0 $aeng
135   $aurcnu||||||||
181   $ctxt$2rdacontent
182   $cc$2rdamedia
183   $acr$2rdacarrier
200 10$aManaging Technology from Laboratory to Marketplace $eCheating the Valley of Death /$fby Sanford L. Moskowitz, Chris Erickson
205   $a1st ed. 2024.
210  1$aCham :$cSpringer International Publishing :$cImprint: Springer,$d2024.
215   $a1 online resource (206 pages)
225 1 $aManagement for Professionals,$x2192-810X
311 08$a3-031-51420-3 
327   $aIntroduction -- Levers of Survival -- Creation -- Targeting -- Competing -- Expanding -- A Case Study: ESS, Inc. and the Energy Storage Revolution -- Conclusion: The End Game.
330   $aManaging Technology from Laboratory to Marketplace outlines the process of getting innovative research out of the laboratory and into the market, a path which is often fraught with challenges. Many research projects meet their end as they attempt to cross this so-called ?valley of death"--the period between the research phase of a project and the point when the new product or process emerging from that research becomes commercialized and enters the market. Firstly, this book aims to better understand how and why projects succeed in entering the market while others falter. Second, it uses these insights to guide researchers to optimize their chances of successfully making that transition, and finding their place in the market. The book primarily uses case studies from the field of advanced materials, but can be used by any researcher making the transition from laboratory to marketplace. .
410  0$aManagement for Professionals,$x2192-810X
606   $aBusiness
606   $aManagement science
606   $aEntrepreneurship
606   $aNew business enterprises
606   $aManagement
606   $aSurfaces (Technology)
606   $aThin films
606   $aBusiness and Management
606   $aEntrepreneurship
606   $aManagement
606   $aSurfaces, Interfaces and Thin Film
615  0$aBusiness.
615  0$aManagement science.
615  0$aEntrepreneurship.
615  0$aNew business enterprises.
615  0$aManagement.
615  0$aSurfaces (Technology)
615  0$aThin films.
615 14$aBusiness and Management.
615 24$aEntrepreneurship.
615 24$aManagement.
615 24$aSurfaces, Interfaces and Thin Film.
676   $a617.51
700   $aMoskowitz$b Sanford L.$0927746
702   $aErickson$b Chris
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910845485603321
996   $aManaging Technology from Laboratory to Marketplace$94234234
997   $aUNINA