Effective media relations [[electronic resource] ] : how to get results / / Michael Bland, Alison Theaker & David Wragg

• Autore: Bland Michael
• Pubblicazione: London ; ; Sterling, VA, : Kogan Page, 2005
• Edizione: 3rd ed.
• Descrizione fisica: 1 online resource (161 p.)
• Disciplina: 659.2; 791.4502/8
• Soggetto topico: Public relations; Mass media and business
• Altri autori: TheakerAlison WraggDavid W
• Note generali: "CIPR, Chartered Institute of Public Relations."
• Nota di bibliografia: Includes bibliographical references (p. 141-142) and index.
• Nota di contenuto: Contents; About the authors; Foreword; Introduction; 1 Where and when: a brief media history; 2 Who: ownership of the media; 3 Media law; 4 Ethics and privacy; 5 Broadcasting in the UK; 6 New media technology; 7 What is it all for? Media evaluation; 8 What: newspapers and periodicals; 9 Why: press relations - a means to an end; 10 News, features and more; 11 How: writing for the press; 12 How: talking to the press; 13 Checklist for effective press relations; 14 Why: the importance of broadcast coverage; 15 How: preparation and briefing; 16 How: winning the interview ; 17 Fine-tuning: handling different interviews18 How: radio interviews; Conclusion; Further reading; Index
• Sommario/riassunto: In this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. This book will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.
• Titolo autorizzato: Effective media relations
• ISBN: 1-280-25154-9; 9786610251544; 1-4237-2880-7; 0-7494-4605-6; 1-59875-845-4
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 996339138803316
• Lo trovi qui: Univ. di Salerno
• Serie: PR in practice series.