02939nam 2200637 a 450 99633913880331620190222221948.01-280-25154-997866102515441-4237-2880-70-7494-4605-61-59875-845-4(CKB)1000000000244487(EBL)242746(OCoLC)475962017(SSID)ssj0000144493(PQKBManifestationID)11160321(PQKBTitleCode)TC0000144493(PQKBWorkID)10145423(PQKB)11592799(MiAaPQ)105922(EXLCZ)99100000000024448720050223d2005 uy 0engtxtccrEffective media relations[electronic resource] how to get results /Michael Bland, Alison Theaker & David Wragg3rd ed.London ;Sterling, VA Kogan Page20051 online resource (161 p.)PR in practice series"CIPR, Chartered Institute of Public Relations."0-7494-4380-4 Includes bibliographical references (p. 141-142) and index.Contents; About the authors; Foreword; Introduction; 1 Where and when: a brief media history; 2 Who: ownership of the media; 3 Media law; 4 Ethics and privacy; 5 Broadcasting in the UK; 6 New media technology; 7 What is it all for? Media evaluation; 8 What: newspapers and periodicals; 9 Why: press relations - a means to an end; 10 News, features and more; 11 How: writing for the press; 12 How: talking to the press; 13 Checklist for effective press relations; 14 Why: the importance of broadcast coverage; 15 How: preparation and briefing; 16 How: winning the interview17 Fine-tuning: handling different interviews18 How: radio interviews; Conclusion; Further reading; IndexIn this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. This book will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations.PR in practice series.Public relationsMass media and businessPublic relations.Mass media and business.659.2791.4502/8Bland Michael117911Theaker Alison532739Wragg David W1019267Chartered Institute of Public Relations.MiAaPQMiAaPQMiAaPQBOOK996339138803316Effective media relations2401981UNISA05547nam 2200625Ia 450 991096609420332120251116221029.01-61761-963-9(CKB)2560000000067894(EBL)3017684(SSID)ssj0000420910(PQKBManifestationID)11274323(PQKBTitleCode)TC0000420910(PQKBWorkID)10406497(PQKB)10373387(MiAaPQ)EBC3017684(Au-PeEL)EBL3017684(CaPaEBR)ebr10654655(OCoLC)923653243(BIP)26595225(EXLCZ)99256000000006789420090130d2009 uy 0engur|n|---|||||txtccrInternet and suicide /Leo Sher and Alexander Vilens, editors1st ed.New York Nova Science Publishersc20091 online resource (464 p.)Description based upon print version of record.1-60741-077-X Includes bibliographical references and index.""INTERNET AND SUICIDE ""; ""INTERNET AND SUICIDE ""; ""CONTENTS ""; ""PREFACE ""; ""THE INTERNET IN SUICIDE PREVENTION AND PROMOTION ""; ""ABSTRACT ""; ""INTRODUCTION ""; ""VULNERABLE POPULATIONS ""; ""THE INTERNET IN THE PROMOTION OF SUICIDE ""; ""Non-Interactive Web-Sites as a Means Of Promoting Suicide ""; ""Web-Sites Describing Methods ""; ""Web-Sites that Glamorize Suicide ""; ""Web-Sites that Oppose Established Treatments for Mental Illness ""; ""Interactive Web-sites as a Means of Promoting Suicide""; ""Chat Rooms ""; ""Suicide Pacts""; ""Message Boards, Weblogs, and Joke Forums""""Acquisition of Dangerous Substances """" THE INTERNET IN THE PREVENTION OF SUICIDE ""; ""Difficulty in Regulating Internet Content ""; "" THE PREVENTION/PROMOTION DEBATE ""; ""CONCLUSION""; ""REFERENCES ""; ""THE INTERNET: ITS ROLE IN THE OCCURRENCE AND PREVENTION OF SUICIDE ""; ""ABSTRACT ""; ""INTRODUCTION ""; ""THE INFLUENCE OF MEDIA ""; ""THE INTERNET""; ""INTERNET AND HEALTH ""; ""INTERNET AS A PRO-SUICIDE TOOL ""; ""Suicide Methods ""; ""Newsgroups or Discussion Forums / Chat Rooms ""; ""Suicide Pacts ""; ""Online Disinhibition Effect and Cybersuicide """"INTERNET AS AN ANTI-SUICIDE TOOL """"Support Groups/Help Line ""; ""CONCLUSION ""; ""REFERENCES""; ""THE ADVANTAGES AND THE DISADVANTAGES OF THE INTERNET IN PREVENTING SUICIDE""; ""ABSTRACT ""; ""INTRODUCTION""; ""PURPOSE ""; ""METHODS ""; ""RESULTS ""; ""DISCUSSION AND CONCLUSION ""; ""The Advantages of the Internet ""; ""The Disadvantages of the Internet ""; ""Proposals ""; ""REFERENCES ""; ""WEB-BASED SUICIDE PREVENTION EDUCATION: INNOVATIONS IN RESEARCH, TRAINING, AND PRACTICE ""; ""ABSTRACT ""; ""INTRODUCTION""; ""THE CHALLENGE """" HOW MANY SUICIDE PREVENTION GATEKEEPERS DO WE NEED? """"LEVERAGING THE POWER OF THE WEB ""; ""Time Savings ""; ""Convenience ""; ""Cost and Return on Investment ""; ""STANDARDIZED TRAINING DELIVERED IN A STANDARDIZED FASHION ""; ""ONLINE QPR GATEKEEPER TRAINING: A STANDARD CORE PROGRAM WITH CUSTOMIZATION ""; ""Blending Face-to-Face Support with Online Training ""; ""Cultural Adaptation and Customization ""; ""THE AUSTRALIAN EXPERIMENT ""; ""RESULTS OF THE EVALUATION""; ""PERCEIVED SELF-EFFICACY ""; ""CHANGES IN BEHAVIOR BY PARTICIPANTS ""; ""DISCUSSION OF RESULTS OF THIS STUDY """"PROBLEMS ENCOUNTERED """"CONCLUSION ""; ""ACKNOWLEDGMENT ""; ""REFERENCES ""; ""IMPROVING PUBLIC HEALTH PRACTICE IN SUICIDE PREVENTION THROUGH ONLINE TRAINING: A CASE EXAMPLE ""; ""ABSTRACT""; ""INTRODUCTION ""; ""HISTORY""; ""WORKSHOP CONTENT ""; ""MARKETING ""; ""CONTINUING EDUCATION UNITS ""; ""HUMAN RESOURCES AND INFRASTRUCTURE ""; ""EVALUATION""; ""EVALUATION RESULTS ""; ""CONCLUSION ""; ""APPENDIX 1. WORKSHOP LEARNING OBJECTIVES ""; ""REFERENCES ""; ""INTERNET RESOURCES FOR PREVENTING SUICIDE""; ""ABSTRACT ""; ""INTRODUCTION ""; ""THE INTERNET AS A FACILITATOR OF SUICIDE """"THE INTERNET AND SUICIDE PREVENTION ""Internet has become an integral part of the life of millions of people in the Western countries and in the developing world. Millions of people search for mental health information on the Internet, and there is a lot. Multiple web sites offer a plethora of information on different topics. Recent research suggests that Internet may play a role in suicide prevention. At the same time, there is an increasing concern that Internet may promote suicidal behaviour. Some authors call Internet a double-edge tool. Internet providers try to seek a balance between preventing Internet-arranged suicides and safeguarding freedom of expression. The relationship between Internet and suicide is perplex. Understanding the impact of Internet on suicidal behaviour is an important challenge for future research. This book will contribute to this goal and will be of interest to clinicians, researchers, and the general public.InternetPsychological aspectsSuicidePreventionInternetPsychological aspects.SuicidePrevention.362.2802854678Sher Leo869680Vilens Alexander1861358MiAaPQMiAaPQMiAaPQBOOK9910966094203321Internet and suicide4467434UNINA