LEADER 01170nam0 22002773i 450 001 SUN0121662 005 20190528123011.41 010 $a978-17-8297-715-5$d0.00 100 $a20190528d2014 |0engc50 ba 101 $aeng 102 $aUS 105 $a|||| ||||| 200 1 $a*Greek and Roman textiles and dress$ean interdisciplinary anthology$fedited by Mary Harlow and Marie-Louise Nosch 210 $aPhiladelphia: Oxbow Books $d2014 215 $aX, 414 p.$cill.$d26 cm. 410 1$1001SUN0121663$12001 $a*Ancient Textiles series$v19$1210 $a Philadelphia: Oxbow Books. 620 $dPhiladelphia$3SUNL000037 702 1$aHarlow$b, Mary$3SUNV093465 702 1$aNosch$b, Marie-Louise$3SUNV093466 712 $aOxbow Books$3SUNV008566$4650 801 $aIT$bSOL$c20190603$gRICA 856 4 $uhttps://books.google.it/books?id=H4JiBwAAQBAJ&printsec=frontcover&hl=it 912 $aSUN0121662 950 $aUFFICIO DI BIBLIOTECA DEL DIPARTIMENTO DI LETTERE E BENI CULTURALI$d07CONS Ja 947 $e07UBL1402 20190528 $sBuono 996 $aGreek and Roman textiles and dress$91551954 997 $aUNICAMPANIA LEADER 02939nam 2200637 a 450 001 996339138803316 005 20190222221948.0 010 $a1-280-25154-9 010 $a9786610251544 010 $a1-4237-2880-7 010 $a0-7494-4605-6 010 $a1-59875-845-4 035 $a(CKB)1000000000244487 035 $a(EBL)242746 035 $a(OCoLC)475962017 035 $a(SSID)ssj0000144493 035 $a(PQKBManifestationID)11160321 035 $a(PQKBTitleCode)TC0000144493 035 $a(PQKBWorkID)10145423 035 $a(PQKB)11592799 035 $a(MiAaPQ)105922 035 $a(EXLCZ)991000000000244487 100 $a20050223d2005 uy 0 101 0 $aeng 181 $ctxt 182 $cc 183 $acr 200 10$aEffective media relations$b[electronic resource] $ehow to get results /$fMichael Bland, Alison Theaker & David Wragg 205 $a3rd ed. 210 $aLondon ;$aSterling, VA $cKogan Page$d2005 215 $a1 online resource (161 p.) 225 1 $aPR in practice series 300 $a"CIPR, Chartered Institute of Public Relations." 311 $a0-7494-4380-4 320 $aIncludes bibliographical references (p. 141-142) and index. 327 $aContents; About the authors; Foreword; Introduction; 1 Where and when: a brief media history; 2 Who: ownership of the media; 3 Media law; 4 Ethics and privacy; 5 Broadcasting in the UK; 6 New media technology; 7 What is it all for? Media evaluation; 8 What: newspapers and periodicals; 9 Why: press relations - a means to an end; 10 News, features and more; 11 How: writing for the press; 12 How: talking to the press; 13 Checklist for effective press relations; 14 Why: the importance of broadcast coverage; 15 How: preparation and briefing; 16 How: winning the interview 327 $a17 Fine-tuning: handling different interviews18 How: radio interviews; Conclusion; Further reading; Index 330 $aIn this third edition of Effective Media Relations, three public relations professionals give clear, practical guidance on how to work with journalists to get the best possible media coverage. This book will provide an ideal primer for any newcomer to public relations. For the seasoned practitioner, it will serve as a useful refresher to update skills and give an invaluable overview of media relations. 410 0$aPR in practice series. 606 $aPublic relations 606 $aMass media and business 615 0$aPublic relations. 615 0$aMass media and business. 676 $a659.2 676 $a791.4502/8 700 $aBland$b Michael$0117911 701 $aTheaker$b Alison$0532739 701 $aWragg$b David W$01019267 712 02$aChartered Institute of Public Relations. 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a996339138803316 996 $aEffective media relations$92401981 997 $aUNISA