Customer Value Generation in Banking [[electronic resource] ] : The Zurich Model of Customer-Centricity / / by Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau
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| Autore: |
Auge-Dickhut Stefanie
|
| Titolo: |
Customer Value Generation in Banking [[electronic resource] ] : The Zurich Model of Customer-Centricity / / by Stefanie Auge-Dickhut, Bernhard Koye, Axel Liebetrau
|
| Pubblicazione: | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 |
| Edizione: | 1st ed. 2016. |
| Descrizione fisica: | 1 online resource (209 p.) |
| Disciplina: | 332 |
| Soggetto topico: | Finance |
| Corporate governance | |
| Organization | |
| Planning | |
| Finance, general | |
| Corporate Governance | |
| Persona (resp. second.): | KoyeBernhard |
| LiebetrauAxel | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | New Rules: The Drivers of Future-Viable Banking -- From Classic Business Models to a Customer-Centred Banking Architecture -- Change: The Path to a Future-Viable Bank Architecture (With a Significant Contribution by Charlotte Götz) -- Guidelines for Future-Viable Business Models. |
| Sommario/riassunto: | The banking sector is undergoing a process of fundamental transformation – mainly due to the challenges of digitalization, insistent customers, regulation and a volatile economic environment. This book provides an in-depth understanding of the underlying logic of 21st century’s banking environment and helps to develop a roadmap for the successful transformation of contemporary business models. The authors introduce the ‘Zurich model for a customer-centric banking architecture’ enabling the reader to develop a sustainable business model which copes with the challenges of this information age. They identify customer behavior traps in such an environment; introduce adequate strategic instruments and cornerstones for providing added value through financial services, and provide core factors for conducting a successful transformation process. |
| Titolo autorizzato: | Customer Value Generation in Banking |
| ISBN: | 3-319-19938-2 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910254871203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Management for Professionals, . 2192-8096