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Social Customer Relationship Management [[electronic resource] ] : Fundamentals, Applications, Technologies / / by Rainer Alt, Olaf Reinhold
| Social Customer Relationship Management [[electronic resource] ] : Fundamentals, Applications, Technologies / / by Rainer Alt, Olaf Reinhold |
| Autore | Alt Rainer |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (127 pages) |
| Disciplina | 658.812 |
| Collana | Management for Professionals |
| Soggetto topico |
Customer relations—Management
E-business Electronic commerce E-commerce Internet marketing Computers Management information systems Customer Relationship Management e-Business/e-Commerce Online Marketing/Social Media e-Commerce/e-business Information Systems and Communication Service Business Information Systems |
| ISBN | 3-030-23343-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Social CRM: Evolution and Building Blocks -- Social CRM: Four Case Studies -- Social CRM: Tools and Functionalities -- Social CRM: Challenges and Perspectives. |
| Record Nr. | UNINA-9910367256203321 |
Alt Rainer
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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La soddisfazione del cliente : un'indagine empirica sulle imprese italiane : valenze strategiche, dimensioni analitiche e metodi di rilevazione / Enrico Valdani, Bruno Busacca, Michele Costabile
| La soddisfazione del cliente : un'indagine empirica sulle imprese italiane : valenze strategiche, dimensioni analitiche e metodi di rilevazione / Enrico Valdani, Bruno Busacca, Michele Costabile |
| Autore | Valdani, Enrico |
| Pubbl/distr/stampa | Milano : EGEA, c1994 |
| Descrizione fisica | IX, 171 p. ; 23 cm |
| Disciplina | 658.812 |
| Altri autori (Persone) |
Busacca, Brunoauthor
Costabile, Micheleauthor |
| Collana | Quaderni / SDA Bocconi ; 13 |
| Soggetto topico |
Clientela
Vendite - Organizzazione |
| ISBN | 8823802458 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISALENTO-991000428839707536 |
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Valdani, Enrico
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| Milano : EGEA, c1994 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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La soddisfazione del consumatore : la misura della customer satisfaction nelle esperienze di consumo / Gianluigi Guido, Francesca Bassi, Alessandro M. Peluso
| La soddisfazione del consumatore : la misura della customer satisfaction nelle esperienze di consumo / Gianluigi Guido, Francesca Bassi, Alessandro M. Peluso |
| Autore | Guido, Gianluigi |
| Pubbl/distr/stampa | Milano : FrancoAngeli, c2010 |
| Descrizione fisica | 479 p. ; 23 cm |
| Disciplina | 658.812 |
| Altri autori (Persone) |
Bassi, Francescaauthor
Peluso, Alessandro M |
| Collana | Economia. Ricerche |
| Soggetto topico | Clienti - Ricerche motivazionali |
| ISBN | 9788856822519 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISALENTO-991000745739707536 |
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Guido, Gianluigi
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| Milano : FrancoAngeli, c2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Solution Business [[electronic resource] ] : Building a Platform for Organic Growth / / by Kaj Storbacka, Risto Pennanen
| Solution Business [[electronic resource] ] : Building a Platform for Organic Growth / / by Kaj Storbacka, Risto Pennanen |
| Autore | Storbacka Kaj |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (148 p.) |
| Disciplina | 658.812 |
| Collana | Management for Professionals |
| Soggetto topico |
Leadership
Organization Planning Sales management Management Industrial management Production management Business Strategy/Leadership Sales/Distribution Innovation/Technology Management Operations Management |
| ISBN | 3-319-03976-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Driving Growth and Profit With Solution Business -- Develop Solutions: Identifying New Value Creation Opportunities -- Create Demand: Generating Sales Opportunities -- Sell Solution: Turning an Opportunity to an Order -- Deliver Solution: Securing Customer Value Creation and Firm Value Capture -- Solution Platform: Foundation for Sustainable Success.- Making It Happen: Are You Ready for Solution Business?. |
| Record Nr. | UNINA-9910298544203321 |
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Storbacka Kaj
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Stakeholder thinking in marketing [[electronic resource] /] / guest editor Michael Jay Polonsky
| Stakeholder thinking in marketing [[electronic resource] /] / guest editor Michael Jay Polonsky |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 1 online resource (277 p.) |
| Disciplina | 658.812 |
| Altri autori (Persone) | PolonskyMichael Jay |
| Collana | European journal of marketing |
| Soggetto topico |
Corporations - Investor relations
Marketing |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-280-50927-9
9786610509270 1-84544-593-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; A stakeholder model for implementing social responsibility in marketing; Futures dilemmas for marketers: can stakeholder analysis add value?; Enabling sustainable management through a new multi-disciplinary concept of customer satisfaction; Exploring "deep" and "wide" stakeholder relations in service activity; New service development: a stakeholder perspective; Stakeholder perceptions presage holistic stakeholder relationship marketing performance; Marketing stakeholder analysis
Exchange and combination of knowledge-based resources in network relationshipsStakeholder relationships in an international retailing context: an investment bank perspective; Retailers' press release activity: market signals for stakeholder engagement?; An empirical examination of the complex relationships between entrepreneurial orientation and stakeholder support; A model for addressing stakeholders' concerns about direct-to-consumer advertising of prescription medicin |
| Record Nr. | UNINA-9910449879403321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Stakeholder thinking in marketing [[electronic resource] /] / guest editor Michael Jay Polonsky
| Stakeholder thinking in marketing [[electronic resource] /] / guest editor Michael Jay Polonsky |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 1 online resource (277 p.) |
| Disciplina | 658.812 |
| Altri autori (Persone) | PolonskyMichael Jay |
| Collana | European journal of marketing |
| Soggetto topico |
Corporations - Investor relations
Marketing |
| ISBN |
1-280-50927-9
9786610509270 1-84544-593-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; A stakeholder model for implementing social responsibility in marketing; Futures dilemmas for marketers: can stakeholder analysis add value?; Enabling sustainable management through a new multi-disciplinary concept of customer satisfaction; Exploring "deep" and "wide" stakeholder relations in service activity; New service development: a stakeholder perspective; Stakeholder perceptions presage holistic stakeholder relationship marketing performance; Marketing stakeholder analysis
Exchange and combination of knowledge-based resources in network relationshipsStakeholder relationships in an international retailing context: an investment bank perspective; Retailers' press release activity: market signals for stakeholder engagement?; An empirical examination of the complex relationships between entrepreneurial orientation and stakeholder support; A model for addressing stakeholders' concerns about direct-to-consumer advertising of prescription medicin |
| Record Nr. | UNINA-9910783550603321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Stakeholder thinking in marketing [[electronic resource] /] / guest editor Michael Jay Polonsky
| Stakeholder thinking in marketing [[electronic resource] /] / guest editor Michael Jay Polonsky |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2005 |
| Descrizione fisica | 1 online resource (277 p.) |
| Disciplina | 658.812 |
| Altri autori (Persone) | PolonskyMichael Jay |
| Collana | European journal of marketing |
| Soggetto topico |
Corporations - Investor relations
Marketing |
| ISBN |
1-280-50927-9
9786610509270 1-84544-593-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
CONTENTS; EDITORIAL REVIEW BOARD; Guest editorial; A stakeholder model for implementing social responsibility in marketing; Futures dilemmas for marketers: can stakeholder analysis add value?; Enabling sustainable management through a new multi-disciplinary concept of customer satisfaction; Exploring "deep" and "wide" stakeholder relations in service activity; New service development: a stakeholder perspective; Stakeholder perceptions presage holistic stakeholder relationship marketing performance; Marketing stakeholder analysis
Exchange and combination of knowledge-based resources in network relationshipsStakeholder relationships in an international retailing context: an investment bank perspective; Retailers' press release activity: market signals for stakeholder engagement?; An empirical examination of the complex relationships between entrepreneurial orientation and stakeholder support; A model for addressing stakeholders' concerns about direct-to-consumer advertising of prescription medicin |
| Record Nr. | UNINA-9910815707303321 |
| Bradford, England, : Emerald Group Publishing, c2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Stop, look & listen : the leadership fable that shows you how to profit by putting your customers first / / Chuck Wall
| Stop, look & listen : the leadership fable that shows you how to profit by putting your customers first / / Chuck Wall |
| Autore | Wall Chuck |
| Edizione | [First print edition.] |
| Pubbl/distr/stampa | Abingdon, Oxon : , : Routledge, , 2016 |
| Descrizione fisica | 1 online resource (51 pages) |
| Disciplina | 658.812 |
| Soggetto topico |
Customer services - Management
Customer relations - Management Leadership |
| ISBN |
1-315-22998-6
1-351-86069-0 1-351-86070-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Stop -- pt. 2. Look -- pt. 3. Listen. |
| Altri titoli varianti | Stop, look and listen |
| Record Nr. | UNINA-9910149370703321 |
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Wall Chuck
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| Abingdon, Oxon : , : Routledge, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Strategic customer service : gestire la customer experience, aumentare il passaparola, costruire la fedeltà e massimizzare i profitti / John A. Goodman ; introduzione e cura di Alessandro Donetti
| Strategic customer service : gestire la customer experience, aumentare il passaparola, costruire la fedeltà e massimizzare i profitti / John A. Goodman ; introduzione e cura di Alessandro Donetti |
| Autore | GOODMAN, John A. |
| Pubbl/distr/stampa | Milano : Guerini e associati, 2010 |
| Descrizione fisica | 298 p. ; 23 cm |
| Disciplina | 658.812 |
| Collana | A-CCI service management |
| Soggetto topico | Aziende - Rapporti [con i] Clienti - Gestione |
| ISBN | 978-88-6250-192-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-990003540270203316 |
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GOODMAN, John A.
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| Milano : Guerini e associati, 2010 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole
| Strategic market relationships : from strategy to implementation / Bill Donaldson, Tom O'Toole |
| Autore | DONALDSON, Bill |
| Edizione | [2. ed.] |
| Pubbl/distr/stampa | Chichester, : Wiley, 2007 |
| Descrizione fisica | XIV, 269 p. ; 24 cm |
| Disciplina | 658.812 |
| Altri autori (Persone) | O'TOOLE, Tom |
| Soggetto topico | Aziende - Rapporti [con la] Clientela |
| ISBN | 978-0-470-02880-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996442451803316 |
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DONALDSON, Bill
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| Chichester, : Wiley, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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