Business marketing in the decade ahead [[electronic resource] ] : the key challenges we face / / Guest editor Michael K. Rich |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
Descrizione fisica | 1 online resource (136 p.) |
Disciplina | 658.8 |
Altri autori (Persone) | RichMichael K |
Collana | Journal of Business & Industrial Marketing. No.2/3 |
Soggetto topico |
Industrial marketing
Marketing |
Soggetto genere / forma | Electronic books. |
ISBN |
1-280-47920-5
9786610479207 1-84544-667-4 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Contents; Abstracts and keywords; Guest editorial; Customer perceived valu; Measuring network competence: some international evidence; Supplier Web-page design and organizational buyer preferences; Adoption of electronic commerce tools in business procurement; Simulating buyer center decision processes; Stakeholder analysis for multi-sector innovations; Marketing's role in the knowledge economy; Are we losing trust through technology?; Internet currency |
Record Nr. | UNINA-9910449794303321 |
Bradford, England, : Emerald Group Publishing, c2002 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Business marketing in the decade ahead [[electronic resource] ] : the key challenges we face / / Guest editor Michael K. Rich |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
Descrizione fisica | 1 online resource (136 p.) |
Disciplina | 658.8 |
Altri autori (Persone) | RichMichael K |
Collana | Journal of Business & Industrial Marketing. No.2/3 |
Soggetto topico |
Industrial marketing
Marketing |
ISBN |
1-280-47920-5
9786610479207 1-84544-667-4 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Contents; Abstracts and keywords; Guest editorial; Customer perceived valu; Measuring network competence: some international evidence; Supplier Web-page design and organizational buyer preferences; Adoption of electronic commerce tools in business procurement; Simulating buyer center decision processes; Stakeholder analysis for multi-sector innovations; Marketing's role in the knowledge economy; Are we losing trust through technology?; Internet currency |
Record Nr. | UNINA-9910777071903321 |
Bradford, England, : Emerald Group Publishing, c2002 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Business marketing in the decade ahead [[electronic resource] ] : the key challenges we face / / Guest editor Michael K. Rich |
Edizione | [1st ed.] |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2002 |
Descrizione fisica | 1 online resource (136 p.) |
Disciplina | 658.8 |
Altri autori (Persone) | RichMichael K |
Collana | Journal of Business & Industrial Marketing. No.2/3 |
Soggetto topico |
Industrial marketing
Marketing |
ISBN |
1-280-47920-5
9786610479207 1-84544-667-4 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto | Contents; Abstracts and keywords; Guest editorial; Customer perceived valu; Measuring network competence: some international evidence; Supplier Web-page design and organizational buyer preferences; Adoption of electronic commerce tools in business procurement; Simulating buyer center decision processes; Stakeholder analysis for multi-sector innovations; Marketing's role in the knowledge economy; Are we losing trust through technology?; Internet currency |
Record Nr. | UNINA-9910811220903321 |
Bradford, England, : Emerald Group Publishing, c2002 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Business plan & sustainability plan : schemi logici per la costruzione del project work / Rosa Lombardi |
Autore | Lombardi, Rosa |
Pubbl/distr/stampa | Torino, : Giappichelli, 2022 |
Descrizione fisica | 99 p. ; 24 cm |
Disciplina | 658.8 |
ISBN | 9788892124028 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ita |
Record Nr. | UNINA-9910635701303321 |
Lombardi, Rosa | ||
Torino, : Giappichelli, 2022 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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Business planning : dall'idea al progetto imprenditoriale / Cinzia Parolini |
Autore | Parolini, Cinzia |
Edizione | [3. ed.] |
Pubbl/distr/stampa | Milano; Torino, : Pearson, 2020 |
Descrizione fisica | 228 p. ; 24 cm |
Disciplina | 658.8 |
ISBN | 9788891906151 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ita |
Record Nr. | UNINA-9910441159903321 |
Parolini, Cinzia | ||
Milano; Torino, : Pearson, 2020 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Business planning : dall'idea al progetto imprenditoriale / Cinzia Parolini |
Autore | Parolini, Cinzia <1959- > |
Edizione | [2. ed.] |
Pubbl/distr/stampa | Milano; Torino : Pearson, 2016 |
Descrizione fisica | XI, 226 p. ; 24 cm |
Disciplina | 658.8 |
Collana | Always Pearson |
ISBN | 978-88-919-0119-4 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ita |
Record Nr. | UNINA-990010107790403321 |
Parolini, Cinzia <1959- > | ||
Milano; Torino : Pearson, 2016 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Business planning : dall'idea al progetto imprenditoriale / Cinzia Parolini |
Autore | Parolini, Cinzia <1959- > |
Pubbl/distr/stampa | Milano : Pearson, 2011 |
Descrizione fisica | 269 p. ; 24 cm |
Disciplina | 658.8 |
Collana | Studio & professione |
Soggetto non controllato | analisi di mercato |
ISBN | 978-88-7192-629-2 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | ita |
Record Nr. | UNINA-990009374060403321 |
Parolini, Cinzia <1959- > | ||
Milano : Pearson, 2011 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Business system buyer's guide / by Adam Osborne with Steven Cook |
Autore | Osborne, Adam |
Pubbl/distr/stampa | Berkeley, California, : Osborne/McGraw-Hill, 1981 |
Descrizione fisica | X, 165 p. ; 22 cm |
Disciplina | 658.8 |
Altri autori (Persone) | Cook, Steven |
Soggetto non controllato | Vendita - Acquisto - Elaboratori |
ISBN | 0-931988-47-0 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Titolo uniforme | |
Record Nr. | UNIPARTHENOPE-000035991 |
Osborne, Adam | ||
Berkeley, California, : Osborne/McGraw-Hill, 1981 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Parthenope | ||
|
Business to business services [[electronic resource] ] : multiple markets and multi-disciplinary perspectives for the twenty-first century / / guest editors: Katherine Tyler, Mark Patton, Marco Mongiello and Derek Meyer |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2007 |
Descrizione fisica | 1 online resource (97 p.) |
Disciplina | 658.8 |
Altri autori (Persone) |
TylerKatherine
PattonMark MongielloMarco MeyerDerek |
Collana | Journal of Services Marketing |
Soggetto topico |
Industrial marketing
Business enterprises |
Soggetto genere / forma | Electronic books. |
ISBN |
1-281-07911-1
9786611079116 1-84663-555-1 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
cover; Contents; Services business markets: a further view of a new reality or a blurred landscape?; Service packaging: key to successful provisioning of ICT business solutions; An assessment of customer service in business-to-business relationships; The shift in sales organizations in business-to-business services markets; The role of trust in financial services business relationships; A re-examination of the relationship between value, satisfaction and intention in business services; Segment differences in the asymmetric effects of service quality on business customer relationships
Key drivers of university-industry relationships: the role of organisational compatibility and personal experienceExecutive summary and implications for managers and executives |
Record Nr. | UNINA-9910451275203321 |
Bradford, England, : Emerald Group Publishing, c2007 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
|
Business to business services [[electronic resource] ] : multiple markets and multi-disciplinary perspectives for the twenty-first century / / guest editors: Katherine Tyler, Mark Patton, Marco Mongiello and Derek Meyer |
Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2007 |
Descrizione fisica | 1 online resource (97 p.) |
Disciplina | 658.8 |
Altri autori (Persone) |
TylerKatherine
PattonMark MongielloMarco MeyerDerek |
Collana | Journal of Services Marketing |
Soggetto topico |
Industrial marketing
Business enterprises |
ISBN |
1-281-07911-1
9786611079116 1-84663-555-1 |
Formato | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione | eng |
Nota di contenuto |
cover; Contents; Services business markets: a further view of a new reality or a blurred landscape?; Service packaging: key to successful provisioning of ICT business solutions; An assessment of customer service in business-to-business relationships; The shift in sales organizations in business-to-business services markets; The role of trust in financial services business relationships; A re-examination of the relationship between value, satisfaction and intention in business services; Segment differences in the asymmetric effects of service quality on business customer relationships
Key drivers of university-industry relationships: the role of organisational compatibility and personal experienceExecutive summary and implications for managers and executives |
Record Nr. | UNINA-9910777302003321 |
Bradford, England, : Emerald Group Publishing, c2007 | ||
Materiale a stampa | ||
Lo trovi qui: Univ. Federico II | ||
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