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Business marketing in the decade ahead [[electronic resource] ] : the key challenges we face / / Guest editor Michael K. Rich
Business marketing in the decade ahead [[electronic resource] ] : the key challenges we face / / Guest editor Michael K. Rich
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2002
Descrizione fisica 1 online resource (136 p.)
Disciplina 658.8
Altri autori (Persone) RichMichael K
Collana Journal of Business & Industrial Marketing. No.2/3
Soggetto topico Industrial marketing
Marketing
Soggetto genere / forma Electronic books.
ISBN 1-280-47920-5
9786610479207
1-84544-667-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Abstracts and keywords; Guest editorial; Customer perceived valu; Measuring network competence: some international evidence; Supplier Web-page design and organizational buyer preferences; Adoption of electronic commerce tools in business procurement; Simulating buyer center decision processes; Stakeholder analysis for multi-sector innovations; Marketing's role in the knowledge economy; Are we losing trust through technology?; Internet currency
Record Nr. UNINA-9910449794303321
Bradford, England, : Emerald Group Publishing, c2002
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Business marketing in the decade ahead [[electronic resource] ] : the key challenges we face / / Guest editor Michael K. Rich
Business marketing in the decade ahead [[electronic resource] ] : the key challenges we face / / Guest editor Michael K. Rich
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2002
Descrizione fisica 1 online resource (136 p.)
Disciplina 658.8
Altri autori (Persone) RichMichael K
Collana Journal of Business & Industrial Marketing. No.2/3
Soggetto topico Industrial marketing
Marketing
ISBN 1-280-47920-5
9786610479207
1-84544-667-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Abstracts and keywords; Guest editorial; Customer perceived valu; Measuring network competence: some international evidence; Supplier Web-page design and organizational buyer preferences; Adoption of electronic commerce tools in business procurement; Simulating buyer center decision processes; Stakeholder analysis for multi-sector innovations; Marketing's role in the knowledge economy; Are we losing trust through technology?; Internet currency
Record Nr. UNINA-9910777071903321
Bradford, England, : Emerald Group Publishing, c2002
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Business marketing in the decade ahead [[electronic resource] ] : the key challenges we face / / Guest editor Michael K. Rich
Business marketing in the decade ahead [[electronic resource] ] : the key challenges we face / / Guest editor Michael K. Rich
Edizione [1st ed.]
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2002
Descrizione fisica 1 online resource (136 p.)
Disciplina 658.8
Altri autori (Persone) RichMichael K
Collana Journal of Business & Industrial Marketing. No.2/3
Soggetto topico Industrial marketing
Marketing
ISBN 1-280-47920-5
9786610479207
1-84544-667-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Abstracts and keywords; Guest editorial; Customer perceived valu; Measuring network competence: some international evidence; Supplier Web-page design and organizational buyer preferences; Adoption of electronic commerce tools in business procurement; Simulating buyer center decision processes; Stakeholder analysis for multi-sector innovations; Marketing's role in the knowledge economy; Are we losing trust through technology?; Internet currency
Record Nr. UNINA-9910811220903321
Bradford, England, : Emerald Group Publishing, c2002
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Business plan & sustainability plan : schemi logici per la costruzione del project work / Rosa Lombardi
Business plan & sustainability plan : schemi logici per la costruzione del project work / Rosa Lombardi
Autore Lombardi, Rosa
Pubbl/distr/stampa Torino, : Giappichelli, 2022
Descrizione fisica 99 p. ; 24 cm
Disciplina 658.8
ISBN 9788892124028
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ita
Record Nr. UNINA-9910635701303321
Lombardi, Rosa  
Torino, : Giappichelli, 2022
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Business planning : dall'idea al progetto imprenditoriale / Cinzia Parolini
Business planning : dall'idea al progetto imprenditoriale / Cinzia Parolini
Autore Parolini, Cinzia
Edizione [3. ed.]
Pubbl/distr/stampa Milano; Torino, : Pearson, 2020
Descrizione fisica 228 p. ; 24 cm
Disciplina 658.8
ISBN 9788891906151
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ita
Record Nr. UNINA-9910441159903321
Parolini, Cinzia  
Milano; Torino, : Pearson, 2020
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Business planning : dall'idea al progetto imprenditoriale / Cinzia Parolini
Business planning : dall'idea al progetto imprenditoriale / Cinzia Parolini
Autore Parolini, Cinzia <1959- >
Edizione [2. ed.]
Pubbl/distr/stampa Milano; Torino : Pearson, 2016
Descrizione fisica XI, 226 p. ; 24 cm
Disciplina 658.8
Collana Always Pearson
ISBN 978-88-919-0119-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ita
Record Nr. UNINA-990010107790403321
Parolini, Cinzia <1959- >
Milano; Torino : Pearson, 2016
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Business planning : dall'idea al progetto imprenditoriale / Cinzia Parolini
Business planning : dall'idea al progetto imprenditoriale / Cinzia Parolini
Autore Parolini, Cinzia <1959- >
Pubbl/distr/stampa Milano : Pearson, 2011
Descrizione fisica 269 p. ; 24 cm
Disciplina 658.8
Collana Studio & professione
Soggetto non controllato analisi di mercato
ISBN 978-88-7192-629-2
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ita
Record Nr. UNINA-990009374060403321
Parolini, Cinzia <1959- >  
Milano : Pearson, 2011
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Business system buyer's guide / by Adam Osborne with Steven Cook
Business system buyer's guide / by Adam Osborne with Steven Cook
Autore Osborne, Adam
Pubbl/distr/stampa Berkeley, California, : Osborne/McGraw-Hill, 1981
Descrizione fisica X, 165 p. ; 22 cm
Disciplina 658.8
Altri autori (Persone) Cook, Steven
Soggetto non controllato Vendita - Acquisto - Elaboratori
ISBN 0-931988-47-0
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Titolo uniforme
Record Nr. UNIPARTHENOPE-000035991
Osborne, Adam  
Berkeley, California, : Osborne/McGraw-Hill, 1981
Materiale a stampa
Lo trovi qui: Univ. Parthenope
Opac: Controlla la disponibilità qui
Business to business services [[electronic resource] ] : multiple markets and multi-disciplinary perspectives for the twenty-first century / / guest editors: Katherine Tyler, Mark Patton, Marco Mongiello and Derek Meyer
Business to business services [[electronic resource] ] : multiple markets and multi-disciplinary perspectives for the twenty-first century / / guest editors: Katherine Tyler, Mark Patton, Marco Mongiello and Derek Meyer
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2007
Descrizione fisica 1 online resource (97 p.)
Disciplina 658.8
Altri autori (Persone) TylerKatherine
PattonMark
MongielloMarco
MeyerDerek
Collana Journal of Services Marketing
Soggetto topico Industrial marketing
Business enterprises
Soggetto genere / forma Electronic books.
ISBN 1-281-07911-1
9786611079116
1-84663-555-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto cover; Contents; Services business markets: a further view of a new reality or a blurred landscape?; Service packaging: key to successful provisioning of ICT business solutions; An assessment of customer service in business-to-business relationships; The shift in sales organizations in business-to-business services markets; The role of trust in financial services business relationships; A re-examination of the relationship between value, satisfaction and intention in business services; Segment differences in the asymmetric effects of service quality on business customer relationships
Key drivers of university-industry relationships: the role of organisational compatibility and personal experienceExecutive summary and implications for managers and executives
Record Nr. UNINA-9910451275203321
Bradford, England, : Emerald Group Publishing, c2007
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Business to business services [[electronic resource] ] : multiple markets and multi-disciplinary perspectives for the twenty-first century / / guest editors: Katherine Tyler, Mark Patton, Marco Mongiello and Derek Meyer
Business to business services [[electronic resource] ] : multiple markets and multi-disciplinary perspectives for the twenty-first century / / guest editors: Katherine Tyler, Mark Patton, Marco Mongiello and Derek Meyer
Pubbl/distr/stampa Bradford, England, : Emerald Group Publishing, c2007
Descrizione fisica 1 online resource (97 p.)
Disciplina 658.8
Altri autori (Persone) TylerKatherine
PattonMark
MongielloMarco
MeyerDerek
Collana Journal of Services Marketing
Soggetto topico Industrial marketing
Business enterprises
ISBN 1-281-07911-1
9786611079116
1-84663-555-1
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto cover; Contents; Services business markets: a further view of a new reality or a blurred landscape?; Service packaging: key to successful provisioning of ICT business solutions; An assessment of customer service in business-to-business relationships; The shift in sales organizations in business-to-business services markets; The role of trust in financial services business relationships; A re-examination of the relationship between value, satisfaction and intention in business services; Segment differences in the asymmetric effects of service quality on business customer relationships
Key drivers of university-industry relationships: the role of organisational compatibility and personal experienceExecutive summary and implications for managers and executives
Record Nr. UNINA-9910777302003321
Bradford, England, : Emerald Group Publishing, c2007
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui

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