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Autore: |
Newman Kathy M. <1966->
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Titolo: |
Radio active [[electronic resource] ] : advertising and consumer activism, 1935-1947 / / Kathy M. Newman
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Pubblicazione: | Berkeley, : University of California Press, c2004 |
Descrizione fisica: | xiii, 237 p. : ill. ; ; 24 cm |
Soggetto topico: | Radio advertising - United States - History |
Consumer behavior - United States - History | |
Boycotts - United States - History | |
Consumer protection - United States - History | |
Nota di bibliografia: | Includes bibliographical references (p. 193-227) and index. |
Nota di contenuto: | Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio -- Washboard weepers: women writers, women listeners, and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic. |
Titolo abbreviato (Periodici): | RADIO ACTIVE |
RADIO ACTIVE : ADVERTISING & CONSUMER ACTIVISM, 1935-1947 | |
Titolo autorizzato: | Radio active ![]() |
ISBN: | 0-520-23590-8 |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 996248201103316 |
Lo trovi qui: | Univ. di Salerno |
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