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100   $a20040706d2004      uy             0
101 0 $aeng
135   $aurmnummmmuuuu
200   $aRadio active$b[electronic resource] $eadvertising and consumer activism, 1935-1947 /$fKathy M. Newman
210   $aBerkeley$cUniversity of California Press$dc2004
215   $axiii, 237 p. $cill. ;$d24 cm
311 1 $aOriginal 0520223721 0520235908 (DLC)2003014270 
320   $aIncludes bibliographical references (p. 193-227) and index.
327   $aIntroduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio -- Washboard weepers: women writers, women listeners, and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.
410  0$aACLS Humanities E-Book.
531   $aRADIO ACTIVE
531   $aRADIO ACTIVE : ADVERTISING & CONSUMER ACTIVISM, 1935-1947
606   $aRadio advertising$zUnited States$xHistory
606   $aConsumer behavior$zUnited States$xHistory
606   $aBoycotts$zUnited States$xHistory
606   $aConsumer protection$zUnited States$xHistory
615  0$aRadio advertising$xHistory.
615  0$aConsumer behavior$xHistory.
615  0$aBoycotts$xHistory.
615  0$aConsumer protection$xHistory.
700   $aNewman$b Kathy M.$f1966-$01074571
712 02$aAmerican Council of Learned Societies.
801  0$bNyNyACL
801  1$bNyNyACL
906   $aBOOK
912   $a996248201103316
996   $aRadio active$92578242
997   $aUNISA