02244nam 2200433 a 450 99624820110331620220131223118.00-520-23590-8(dli)HEB08261(CKB)1000000000006610(EXLCZ)99100000000000661020040706d2004 uy 0engurmnummmmuuuuRadio active[electronic resource] advertising and consumer activism, 1935-1947 /Kathy M. NewmanBerkeleyUniversity of California Pressc2004xiii, 237 p. ill. ;24 cmOriginal 0520223721 0520235908 (DLC)2003014270 Includes bibliographical references (p. 193-227) and index.Introduction: the dialectic between advertising and activism -- Cultural critics in the age of radio -- The psychology of radio advertising: audience intellectuals and the resentment of radio commercials -- "Poisons, potions and profits": radio activists and the origins of the consumer movement -- Consumers on the march: CIO boycotts, active listeners, and 'consumer time' -- The consumer revolt of "Mr. Average Man": Boake Carter and the CIO boycott of Philco Radio -- Washboard weepers: women writers, women listeners, and the debate over soap operas -- "I won't buy you anything but love, baby": NBC, Donald Montgomery, and the postwar consumer revolt -- Conclusion: high-class hucksters: the rise and fall of a radio republic.ACLS Humanities E-Book.RADIO ACTIVERADIO ACTIVE : ADVERTISING & CONSUMER ACTIVISM, 1935-1947Radio advertisingUnited StatesHistoryConsumer behaviorUnited StatesHistoryBoycottsUnited StatesHistoryConsumer protectionUnited StatesHistoryRadio advertisingHistory.Consumer behaviorHistory.BoycottsHistory.Consumer protectionHistory.Newman Kathy M.1966-1074571American Council of Learned Societies.NyNyACLNyNyACLBOOK996248201103316Radio active2578242UNISA