Export now : five keys to entering new markets / / Frank Lavin & Peter Cohan ; foreword by Gary Locke
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| Autore: |
Lavin Frank
|
| Titolo: |
Export now : five keys to entering new markets / / Frank Lavin & Peter Cohan ; foreword by Gary Locke
|
| Pubblicazione: | Singapore ; ; Hoboken, N.J., : John Wiley & Sons, (Asia) Pte. Ltd., 2011 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (239 p.) |
| Disciplina: | 658.84 |
| 658.848 | |
| Soggetto topico: | Exports |
| Export marketing | |
| Altri autori: |
LockeGary
CohanPeter
|
| Note generali: | Includes index. |
| Nota di contenuto: | pt. 1. Why and what : setting your export goals -- pt. 2. How : five keys to choosing your export strategy -- pt. 3. When : making your export strategy happen. |
| Sommario/riassunto: | Learn how your business can tap into foreign markets In Export Now, two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities. Essential reading for any company looking to expand abroad, the book explains the five essentials of international growth. All businesses know they need to get into new markets, but the lack of familiarity, the cultura |
| Titolo autorizzato: | Export now |
| ISBN: | 9786613175144 |
| 9780470828199 | |
| 0470828196 | |
| 9781119199380 | |
| 1119199387 | |
| 9781283175142 | |
| 1283175142 | |
| 9780470828182 | |
| 0470828188 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9911019539703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |