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035   $a(OCoLC)747434414
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100   $a20110801d2011      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 10$aExport now $efive keys to entering new markets /$fFrank Lavin & Peter Cohan ; foreword by Gary Locke
205   $a1st ed.
210   $aSingapore ;$aHoboken, N.J. $cJohn Wiley & Sons, (Asia) Pte. Ltd.$d2011
215   $a1 online resource (239 p.)
300   $aIncludes index.
311 08$a9780470828168 
311 08$a0470828161 
327   $apt. 1. Why and what : setting your export goals -- pt. 2. How : five keys to choosing your export strategy -- pt. 3. When : making your export strategy happen.
330   $aLearn how your business can tap into foreign markets In Export Now, two international business experts reveal the secrets to taking your company global. Offering a real-life strategy that businesses of any size can use to expand their reach around the world, this book is the ultimate guide to identifying, evaluating, and profiting from global opportunities.  Essential reading for any company looking to expand abroad, the book explains the five essentials of international growth. All businesses know they need to get into new markets, but the lack of familiarity, the cultura
606   $aExports
606   $aExport marketing
615  0$aExports.
615  0$aExport marketing.
676   $a658.84
676   $a658.848
700   $aLavin$b Frank$01842494
701   $aLocke$b Gary$01842495
701   $aCohan$b Peter$01729176
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9911019539703321
996   $aExport now$94422648
997   $aUNINA