Olive-oil purchase behaviour : culture and food habits / / Juan Carlos Gázquez-Abad, Martínez-López and Juan Antonio Mondéjar-Jiménez

• Autore: Gázquez-Abad Juan Carlos
• Pubblicazione: New York, : Nova Science Publishers, Inc., c2010
• Edizione: 1st ed.
• Descrizione fisica: 1 online resource (68 p.)
• Disciplina: 381/.45664362
• Soggetto topico: Olive oil industry; Olive oil - Purchasing; Consumer behavior
• Altri autori: Martínez-LópezFrancisco J. <1960-> Mondéjar-JiménezJuan Antonio
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Food choice research. Aspects influencing olive-oil consumer choice.
• Sommario/riassunto: Olive oil is an important component in the food system in most European markets. Moreover, its consumption is gaining interest among consumers, particularly in northern Europe, the U.S. and Canada. As a consequence of this increasing consumption it is fundamental to analyse the main factors influencing consumers' olive-oil choices for both brands and retailers to be able to compete more efficiently and satisfy consumer needs more closely. In this respect, factors such as culture or habits affect many aspects of consumer behaviour such as the structure of consumption, individual decision-making and communication about the product.
• Titolo autorizzato: Olive-oil purchase behaviour
• ISBN: 1-61728-311-8
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910973133503321
• Lo trovi qui: Univ. Federico II
• Serie: Novinka (Series); Food science and technology.