|
|
|
|
|
|
|
|
1. |
Record Nr. |
UNINA9910973133503321 |
|
|
Autore |
Gázquez-Abad Juan Carlos |
|
|
Titolo |
Olive-oil purchase behaviour : culture and food habits / / Juan Carlos Gázquez-Abad, Martínez-López and Juan Antonio Mondéjar-Jiménez |
|
|
|
|
|
|
|
Pubbl/distr/stampa |
|
|
New York, : Nova Science Publishers, Inc., c2010 |
|
|
|
|
|
|
|
ISBN |
|
|
|
|
|
|
Edizione |
[1st ed.] |
|
|
|
|
|
Descrizione fisica |
|
1 online resource (68 p.) |
|
|
|
|
|
|
Collana |
|
Novinka |
Food science and technology |
|
|
|
|
|
|
|
|
Altri autori (Persone) |
|
Martínez-LópezFrancisco J. <1960-> |
Mondéjar-JiménezJuan Antonio |
|
|
|
|
|
|
|
|
Disciplina |
|
|
|
|
|
|
Soggetti |
|
Olive oil industry |
Olive oil - Purchasing |
Consumer behavior |
|
|
|
|
|
|
|
|
Lingua di pubblicazione |
|
|
|
|
|
|
Formato |
Materiale a stampa |
|
|
|
|
|
Livello bibliografico |
Monografia |
|
|
|
|
|
Note generali |
|
Description based upon print version of record. |
|
|
|
|
|
|
Nota di bibliografia |
|
Includes bibliographical references and index. |
|
|
|
|
|
|
Nota di contenuto |
|
Food choice research. Aspects influencing olive-oil consumer choice. |
|
|
|
|
|
|
Sommario/riassunto |
|
Olive oil is an important component in the food system in most European markets. Moreover, its consumption is gaining interest among consumers, particularly in northern Europe, the U.S. and Canada. As a consequence of this increasing consumption it is fundamental to analyse the main factors influencing consumers' olive-oil choices for both brands and retailers to be able to compete more efficiently and satisfy consumer needs more closely. In this respect, factors such as culture or habits affect many aspects of consumer behaviour such as the structure of consumption, individual decision-making and communication about the product. |
|
|
|
|
|
|
|