02702nam 2200649 a 450 991097313350332120251116221100.01-61728-311-8(CKB)2560000000068783(EBL)3019949(SSID)ssj0000424458(PQKBManifestationID)12149148(PQKBTitleCode)TC0000424458(PQKBWorkID)10470735(PQKB)10584699(MiAaPQ)EBC3019949(Au-PeEL)EBL3019949(CaPaEBR)ebr10674957(OCoLC)923662290(BIP)30334112(EXLCZ)99256000000006878320100427d2010 uy 0engur|n|---|||||txtccrOlive-oil purchase behaviour culture and food habits /Juan Carlos Gázquez-Abad, Martínez-López and Juan Antonio Mondéjar-Jiménez1st ed.New York Nova Science Publishers, Inc.c20101 online resource (68 p.)NovinkaFood science and technologyDescription based upon print version of record.1-61728-033-X Includes bibliographical references and index.Food choice research. Aspects influencing olive-oil consumer choice.Olive oil is an important component in the food system in most European markets. Moreover, its consumption is gaining interest among consumers, particularly in northern Europe, the U.S. and Canada. As a consequence of this increasing consumption it is fundamental to analyse the main factors influencing consumers' olive-oil choices for both brands and retailers to be able to compete more efficiently and satisfy consumer needs more closely. In this respect, factors such as culture or habits affect many aspects of consumer behaviour such as the structure of consumption, individual decision-making and communication about the product.Novinka (Series)Food science and technology.Olive oil industryOlive oilPurchasingConsumer behaviorOlive oil industry.Olive oilPurchasing.Consumer behavior.381/.45664362Gázquez-Abad Juan Carlos1163844Martínez-López Francisco J.1960-1163845Mondéjar-Jiménez Juan Antonio1867818MiAaPQMiAaPQMiAaPQBOOK9910973133503321Olive-oil purchase behaviour4475539UNINA