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Titolo: |
Language as commodity : global structures, local marketplaces / / edited by Peter K.W. Tan and Rani Rubdy
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Pubblicazione: | London ; ; New York, : Continuum, c2008 |
Edizione: | 1st ed. |
Descrizione fisica: | 1 online resource (243 p.) |
Disciplina: | 306.44 |
Soggetto topico: | Language and languages - Economic aspects |
Language and languages - Political aspects | |
Language and culture | |
Language spread | |
Communication, International | |
Altri autori: |
RubdyRani
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Note generali: | Description based upon print version of record. |
Nota di bibliografia: | Includes bibliographical references and index. |
Nota di contenuto: | Introduction / Peter K.W. Tan and Rani Rubdy -- Dimensions of globalization and applied linguistics / Paul Bruthiaux -- Linguistic instrumentalism in Singapore / Lionel Wee -- The commodification of Malay : trading in futures / Lubna Alsagoff -- Beyond linguistic instrumentalism : the place of Singlish in Singapore / Chng Huang Hoon -- Linguistic pragmatism, globalization and the impact on the patterns of input in Singaporean Chinese homes / Ng Bee Chin -- Anatomies of linguistic commodification : the case of English in the Philippines vis-a-vis other languages in the multilingual marketplace / T. Ruanni F. Tupas -- The English language as a commodity in Malaysia : the view through the medium-of-instruction debate / Peter K.W. Tan -- English in India : the privilege and privileging of social class / Rani Rubdy -- Negotiating language value in multilingual China / Agnes S.L. Lam and Wenfeng Wang -- Language policy, vernacular education and language economics in postcolonial Africa / Nkonko M. Kamwangamalu -- On the appropriateness of the metaphor of LOSS / David Block -- The commoditization of English and the Bologna process : global products and services, exchange mechanisms and trans-national labour / Michael Singh and Jinghe Han. |
Sommario/riassunto: | Throughout human history, languages have been in competition with each other. As the world becomes more globalized, this trend increases. It affects the decision-making of those in positions of power and determines macro language policies and planning. Often decisions about language (or dialects or language variety) are related to usefulness - defined in terms of their pragmatic and commercial currency or their value as symbols of socio-cultural identity. Languages can be modes of entry into coveted social hierarchies or strongholds of religious, historical, technological and political power |
Titolo autorizzato: | Language as commodity ![]() |
ISBN: | 1-282-87357-1 |
9786612873577 | |
1-4411-2398-9 | |
Formato: | Materiale a stampa ![]() |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910829082903321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |