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010   $a9786612873577
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100   $a20081120d2008      uy         0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aLanguage as commodity $eglobal structures, local marketplaces /$fedited by Peter K.W. Tan and Rani Rubdy
205   $a1st ed.
210   $aLondon ;$aNew York $cContinuum$dc2008
215   $a1 online resource (243 p.)
300   $aDescription based upon print version of record.
311   $a1-84706-422-1 
311   $a1-84706-423-X 
320   $aIncludes bibliographical references and index.
327   $aIntroduction / Peter K.W. Tan and Rani Rubdy -- Dimensions of globalization and applied linguistics / Paul Bruthiaux -- Linguistic instrumentalism in Singapore / Lionel Wee -- The commodification of Malay : trading in futures / Lubna Alsagoff -- Beyond linguistic instrumentalism : the place of Singlish in Singapore / Chng Huang Hoon --  Linguistic pragmatism, globalization and the impact on the patterns of input in Singaporean Chinese homes / Ng Bee Chin -- Anatomies of linguistic commodification : the case of English in the Philippines vis-a-vis other languages in the multilingual marketplace / T. Ruanni F. Tupas -- The English language as a commodity in Malaysia : the view through the medium-of-instruction debate / Peter K.W. Tan -- English in India : the privilege and privileging of social class / Rani Rubdy -- Negotiating language value in multilingual China / Agnes S.L. Lam and Wenfeng Wang -- Language policy, vernacular education and language economics in postcolonial Africa / Nkonko M. Kamwangamalu -- On the appropriateness of the metaphor of LOSS / David Block -- The commoditization of English and the Bologna process : global products and services, exchange mechanisms and trans-national labour / Michael Singh and Jinghe Han.
330   $aThroughout human history, languages have been in competition with each other.   As the world becomes more globalized, this trend increases. It affects the decision-making of those in positions of power and determines macro language policies and planning. Often decisions about language (or dialects or language variety) are related to usefulness - defined in terms of their pragmatic and commercial currency or their value as symbols of socio-cultural identity. Languages can be modes of entry into coveted social hierarchies or strongholds of religious, historical, technological and political power
606   $aLanguage and languages$xEconomic aspects
606   $aLanguage and languages$xPolitical aspects
606   $aLanguage and culture
606   $aLanguage spread
606   $aCommunication, International
615  0$aLanguage and languages$xEconomic aspects.
615  0$aLanguage and languages$xPolitical aspects.
615  0$aLanguage and culture.
615  0$aLanguage spread.
615  0$aCommunication, International.
676   $a306.44
701   $aRubdy$b Rani$01600912
701   $aTan$b Peter K. W$01604643
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910829082903321
996   $aLanguage as commodity$93929582
997   $aUNINA