03913nam 2200685 a 450 991082908290332120240513022919.01-282-87357-197866128735771-4411-2398-9(CKB)2670000000055576(EBL)601598(OCoLC)676697413(SSID)ssj0000421712(PQKBManifestationID)11269120(PQKBTitleCode)TC0000421712(PQKBWorkID)10412964(PQKB)11437525(MiAaPQ)EBC601598(Au-PeEL)EBL601598(CaPaEBR)ebr10427193(CaONFJC)MIL287357(OCoLC)893335119(EXLCZ)99267000000005557620081120d2008 uy 0engur|n|---|||||txtccrLanguage as commodity global structures, local marketplaces /edited by Peter K.W. Tan and Rani Rubdy1st ed.London ;New York Continuumc20081 online resource (243 p.)Description based upon print version of record.1-84706-422-1 1-84706-423-X Includes bibliographical references and index.Introduction / Peter K.W. Tan and Rani Rubdy -- Dimensions of globalization and applied linguistics / Paul Bruthiaux -- Linguistic instrumentalism in Singapore / Lionel Wee -- The commodification of Malay : trading in futures / Lubna Alsagoff -- Beyond linguistic instrumentalism : the place of Singlish in Singapore / Chng Huang Hoon -- Linguistic pragmatism, globalization and the impact on the patterns of input in Singaporean Chinese homes / Ng Bee Chin -- Anatomies of linguistic commodification : the case of English in the Philippines vis-a-vis other languages in the multilingual marketplace / T. Ruanni F. Tupas -- The English language as a commodity in Malaysia : the view through the medium-of-instruction debate / Peter K.W. Tan -- English in India : the privilege and privileging of social class / Rani Rubdy -- Negotiating language value in multilingual China / Agnes S.L. Lam and Wenfeng Wang -- Language policy, vernacular education and language economics in postcolonial Africa / Nkonko M. Kamwangamalu -- On the appropriateness of the metaphor of LOSS / David Block -- The commoditization of English and the Bologna process : global products and services, exchange mechanisms and trans-national labour / Michael Singh and Jinghe Han.Throughout human history, languages have been in competition with each other. As the world becomes more globalized, this trend increases. It affects the decision-making of those in positions of power and determines macro language policies and planning. Often decisions about language (or dialects or language variety) are related to usefulness - defined in terms of their pragmatic and commercial currency or their value as symbols of socio-cultural identity. Languages can be modes of entry into coveted social hierarchies or strongholds of religious, historical, technological and political powerLanguage and languagesEconomic aspectsLanguage and languagesPolitical aspectsLanguage and cultureLanguage spreadCommunication, InternationalLanguage and languagesEconomic aspects.Language and languagesPolitical aspects.Language and culture.Language spread.Communication, International.306.44Rubdy Rani1600912Tan Peter K. W1604643MiAaPQMiAaPQMiAaPQBOOK9910829082903321Language as commodity3929582UNINA