The Indian media business / / Vanita Kohli-Khandekar
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| Autore: |
Kohli Vanita
|
| Titolo: |
The Indian media business / / Vanita Kohli-Khandekar
|
| Pubblicazione: | New Delhi ; ; Thousand Oaks : , : SAGE Publications, , [2013] |
| ©2013 | |
| Edizione: | Fourth edition. |
| Descrizione fisica: | 1 online resource (484 p.) |
| Disciplina: | 302.23/0954 |
| Soggetto topico: | Mass media - India |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Cover; Contents; Foreword; Preface; Acknowledgements; Special Credits; The Future of Indian Media; 1 -Print; 2 -Television; 3 - Film; 4 - Music; 5 - Radio; 6 - Digital; 7 -Out-of-home; 8 - Events; References and Select Bibliography; Index; About the Author |
| Sommario/riassunto: | The Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments of the media business in India-print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valuations, case studies, trends (Indian and global) and a clear sense of how the business operates. This book is a must-read for media professionals, students and for those planning to invest in the Indian media and entertainment business.The outstanding feature of the fourth edition is a new chapter o |
| Titolo autorizzato: | The Indian media business |
| ISBN: | 81-321-1801-4 |
| 81-321-1788-3 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910820711203321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |