LEADER 02425nam 2200565 450 001 9910820711203321 005 20230803022554.0 010 $a81-321-1801-4 010 $a81-321-1788-3 035 $a(CKB)2550000001165386 035 $a(EBL)1566832 035 $a(OCoLC)864383480 035 $a(SSID)ssj0001059860 035 $a(PQKBManifestationID)12380964 035 $a(PQKBTitleCode)TC0001059860 035 $a(PQKBWorkID)11086276 035 $a(PQKB)11452023 035 $a(MiAaPQ)EBC1566832 035 $a(Au-PeEL)EBL1566832 035 $a(CaPaEBR)ebr10809910 035 $a(CaONFJC)MIL546663 035 $a(EXLCZ)992550000001165386 100 $a20130805h20132013 uy| 0 101 0 $aeng 135 $aur|n|---||||| 181 $ctxt 182 $cc 183 $acr 200 14$aThe Indian media business /$fVanita Kohli-Khandekar 205 $aFourth edition. 210 1$aNew Delhi ;$aThousand Oaks :$cSAGE Publications,$d[2013] 210 4$dİ2013 215 $a1 online resource (484 p.) 300 $aDescription based upon print version of record. 311 $a81-321-1356-X 311 $a1-306-15412-X 320 $aIncludes bibliographical references and index. 327 $aCover; Contents; Foreword; Preface; Acknowledgements; Special Credits; The Future of Indian Media; 1 -Print; 2 -Television; 3 - Film; 4 - Music; 5 - Radio; 6 - Digital; 7 -Out-of-home; 8 - Events; References and Select Bibliography; Index; About the Author 330 $aThe Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments of the media business in India-print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valuations, case studies, trends (Indian and global) and a clear sense of how the business operates. This book is a must-read for media professionals, students and for those planning to invest in the Indian media and entertainment business.The outstanding feature of the fourth edition is a new chapter o 606 $aMass media$zIndia 615 0$aMass media 676 $a302.23/0954 700 $aKohli$b Vanita$01472919 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910820711203321 996 $aThe Indian media business$94103699 997 $aUNINA