The Indian media business / / Vanita Kohli-Khandekar

• Record Nr.: UNINA9910820711203321
• Autore: Kohli Vanita
• Pubbl/distr/stampa: New Delhi ; ; Thousand Oaks : , : SAGE Publications, , [2013]; ©2013
• ISBN: 81-321-1801-4; 81-321-1788-3
• Edizione: [Fourth edition.]
• Descrizione fisica: 1 online resource (484 p.)
• Disciplina: 302.23/0954
• Soggetti: Mass media - India
• Lingua di pubblicazione: Inglese
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Note generali: Description based upon print version of record.
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Cover; Contents; Foreword; Preface; Acknowledgements; Special Credits; The Future of Indian Media; 1 -Print; 2 -Television; 3 - Film; 4 - Music; 5 - Radio; 6 - Digital; 7 -Out-of-home; 8 - Events; References and Select Bibliography; Index; About the Author
• Sommario/riassunto: The Indian Media Business, Fourth Edition gives you detailed analysis, perspective and information on eight segments of the media business in India-print, TV, film, radio, music, digital, outdoor, and events. It presents the business history, current dynamics, regulation, economics, technology, valuations, case studies, trends (Indian and global) and a clear sense of how the business operates. This book is a must-read for media professionals, students and for those planning to invest in the Indian media and entertainment business.The outstanding feature of the fourth edition is a new chapter o