The role of emotions in preventative health communication / / Jessica Gall Myrick
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| Autore: |
Myrick Jessica Gall <1984->
|
| Titolo: |
The role of emotions in preventative health communication / / Jessica Gall Myrick
|
| Pubblicazione: | Lanham : , : Lexington Books, , [2015] |
| ©2015 | |
| Descrizione fisica: | 1 online resource (313 p.) |
| Disciplina: | 613 |
| Soggetto topico: | Emotions |
| Communication in medicine | |
| Health behavior | |
| Medicine, Preventive | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Introduction : emotions and preventative health communication -- Theoretical foundations -- Fear -- Guilt -- Anger -- Sadness -- Humor -- Pride -- Interest -- Hope -- Elevation -- Health campaigns -- Health journalism -- Health information seeking -- Ehealth -- Conclusion : future directions for research on emotions and prevention-focused health messages. |
| Sommario/riassunto: | The Role of Emotions in Preventative Health Communication examines how discrete emotions evoked by preventative health media messages influence audience response. After introducing a theoretical foundation for emotions and health-related media effects research, Myrick identifies nine emotions-fear, guilt, anger, sadness, humor, pride, interest, hope, and elevation-and discusses the roles these emotions play in health campaigns, health journalism, health information seeking, and eHealth. |
| Titolo autorizzato: | The role of emotions in preventative health communication |
| ISBN: | 0-7391-9148-9 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910816223903321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |