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100   $a20150617h20152015  uy|            0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 14$aThe role of emotions in preventative health communication /$fJessica Gall Myrick
210  1$aLanham :$cLexington Books,$d[2015]
210  4$dİ2015
215   $a1 online resource (313 p.)
300   $aDescription based upon print version of record.
311   $a0-7391-9147-0 
320   $aIncludes bibliographical references and index.
327   $aIntroduction : emotions and preventative health communication -- Theoretical foundations -- Fear -- Guilt -- Anger -- Sadness -- Humor -- Pride -- Interest -- Hope -- Elevation -- Health campaigns -- Health journalism -- Health information seeking -- Ehealth -- Conclusion : future directions for research on emotions and prevention-focused health messages.
330   $aThe Role of Emotions in Preventative Health Communication examines how discrete emotions evoked by preventative health media messages influence audience response. After introducing a theoretical foundation for emotions and health-related media effects research, Myrick identifies nine emotions-fear, guilt, anger, sadness, humor, pride, interest, hope, and elevation-and discusses the roles these emotions play in health campaigns, health journalism, health information seeking, and eHealth.
606   $aEmotions
606   $aCommunication in medicine
606   $aHealth behavior
606   $aMedicine, Preventive
615  0$aEmotions.
615  0$aCommunication in medicine.
615  0$aHealth behavior.
615  0$aMedicine, Preventive.
676   $a613
700   $aMyrick$b Jessica Gall$f1984-$01602285
801  0$bMiAaPQ
801  1$bMiAaPQ
801  2$bMiAaPQ
906   $aBOOK
912   $a9910816223903321
996   $aThe role of emotions in preventative health communication$93926212
997   $aUNINA