Advertising at war [[electronic resource] ] : business, consumers, and government in the 1940s / / Inger L. Stole

• Autore: Stole Inger L
• Pubblicazione: Urbana, : University of Illinois Press, c2012
• Descrizione fisica: 1 online resource (282 p.)
• Disciplina: 940.54/88973
• Soggetto topico: Advertising - United States - History - 20th century; World War, 1939-1945 - United States - Propaganda; Corporations - Public relations - United States - History - 20th century
• Soggetto geografico: United States History 1933-1945
• Note generali: Bibliographic Level Mode of Issuance: Monograph
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: Prelude to war -- Advertising navigates the defense economy -- The initial year of the Advertising Council -- The consumer movement's return -- Advertising, Washington, and the renamed War Advertising Council -- The increasing role of the War Advertising Council -- Peace and the reconversion of the Advertising Council.
• Sommario/riassunto: 'Advertising at War' challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930's, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament.
• Titolo autorizzato: Advertising at war
• ISBN: 1-283-71261-X; 0-252-09423-9
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910813008003321
• Lo trovi qui: Univ. Federico II
• Serie: History of communication.