02889nam 2200661Ia 450 991081300800332120240417222320.01-283-71261-X0-252-09423-9(CKB)2670000000276178(OCoLC)818727270(CaPaEBR)ebrary10617501(SSID)ssj0000759125(PQKBManifestationID)11402820(PQKBTitleCode)TC0000759125(PQKBWorkID)10782836(PQKB)11671060(MiAaPQ)EBC3414150(StDuBDS)EDZ0000649275(MdBmJHUP)muse24433(Au-PeEL)EBL3414150(CaPaEBR)ebr10617501(CaONFJC)MIL402511(EXLCZ)99267000000027617820120803d2012 uy 0engurcn|||||||||txtccrAdvertising at war business, consumers, and government in the 1940s /Inger L. Stole1st ed.Urbana University of Illinois Pressc20121 online resource (282 p.)The history of communicationBibliographic Level Mode of Issuance: Monograph0-252-07865-9 0-252-03712-X Includes bibliographical references and index.Prelude to war -- Advertising navigates the defense economy -- The initial year of the Advertising Council -- The consumer movement's return -- Advertising, Washington, and the renamed War Advertising Council -- The increasing role of the War Advertising Council -- Peace and the reconversion of the Advertising Council.'Advertising at War' challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930's, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament.History of communication.AdvertisingUnited StatesHistory20th centuryWorld War, 1939-1945United StatesPropagandaCorporationsPublic relationsUnited StatesHistory20th centuryUnited StatesHistory1933-1945AdvertisingHistoryWorld War, 1939-1945Propaganda.CorporationsPublic relationsHistory940.54/88973Stole Inger L1663853MiAaPQMiAaPQMiAaPQBOOK9910813008003321Advertising at war4088702UNINA