LEADER 02892nam 2200649Ia 450 001 9910813008003321 005 20200520144314.0 010 $a1-283-71261-X 010 $a0-252-09423-9 035 $a(CKB)2670000000276178 035 $a(OCoLC)818727270 035 $a(CaPaEBR)ebrary10617501 035 $a(SSID)ssj0000759125 035 $a(PQKBManifestationID)11402820 035 $a(PQKBTitleCode)TC0000759125 035 $a(PQKBWorkID)10782836 035 $a(PQKB)11671060 035 $a(MiAaPQ)EBC3414150 035 $a(StDuBDS)EDZ0000649275 035 $a(MdBmJHUP)muse24433 035 $a(Au-PeEL)EBL3414150 035 $a(CaPaEBR)ebr10617501 035 $a(CaONFJC)MIL402511 035 $a(EXLCZ)992670000000276178 100 $a20120803d2012 uy 0 101 0 $aeng 135 $aurcn||||||||| 181 $ctxt 182 $cc 183 $acr 200 10$aAdvertising at war$b[electronic resource] $ebusiness, consumers, and government in the 1940s /$fInger L. Stole 210 $aUrbana $cUniversity of Illinois Press$dc2012 215 $a1 online resource (282 p.) 225 1 $aThe history of communication 300 $aBibliographic Level Mode of Issuance: Monograph 311 $a0-252-07865-9 311 $a0-252-03712-X 320 $aIncludes bibliographical references and index. 327 $aPrelude to war -- Advertising navigates the defense economy -- The initial year of the Advertising Council -- The consumer movement's return -- Advertising, Washington, and the renamed War Advertising Council -- The increasing role of the War Advertising Council -- Peace and the reconversion of the Advertising Council. 330 8 $a'Advertising at War' challenges the notion that advertising disappeared as a political issue in the United States in 1938 with the passage of the Wheeler-Lea Amendment to the Federal Trade Commission Act, the result of more than a decade of campaigning to regulate the advertising industry. Inger L. Stole suggests that the war experience, even more than the legislative battles of the 1930's, defined the role of advertising in U.S. postwar political economy and the nation's cultural firmament. 410 0$aHistory of communication. 606 $aAdvertising$zUnited States$xHistory$y20th century 606 $aWorld War, 1939-1945$zUnited States$xPropaganda 606 $aCorporations$xPublic relations$zUnited States$xHistory$y20th century 607 $aUnited States$xHistory$y1933-1945 615 0$aAdvertising$xHistory 615 0$aWorld War, 1939-1945$xPropaganda. 615 0$aCorporations$xPublic relations$xHistory 676 $a940.54/88973 700 $aStole$b Inger L$01663853 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910813008003321 996 $aAdvertising at war$94088702 997 $aUNINA