Research in international marketing / / edited by Peter W. Turnbull & Stanley J. Paliwoda
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| Titolo: |
Research in international marketing / / edited by Peter W. Turnbull & Stanley J. Paliwoda
|
| Pubblicazione: | Abingdon, Oxon : , : Routledge, , 2013 |
| Descrizione fisica: | 1 online resource (376 pages) : illustrations |
| Disciplina: | 382.6 |
| Soggetto topico: | Export marketing |
| Export marketing - Research | |
| Persona (resp. second.): | TurnbullPeter W. |
| PaliwodaStanley J. | |
| Note generali: | First published in 1986 by Croom Helm. |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | pt. 1. Organisational buying behaviour and cultural variables -- pt. 2. The internationalisation process-- theories & evidence -- pt. 3. International supplier-customer relationships. |
| Sommario/riassunto: | This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process. |
| Titolo autorizzato: | Research in international marketing |
| ISBN: | 0-203-07625-7 |
| 1-299-44788-0 | |
| 1-135-12435-3 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910807830103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Routledge Library Editions: International Business