LEADER 02009oam  2200493   450 
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005 20190911100040.0
010   $a0-203-07625-7
010   $a1-299-44788-0
010   $a1-135-12435-3
024 7 $a10.4324/9780203076255 
035   $a(OCoLC)839547382
035   $a(MiFhGG)GVRL8PPE
035   $a(EXLCZ)992550000001018412
100   $a20140826d2013      uy             0
101 0 $aeng
135   $aurun|---uuuua
181   $ctxt
182   $cc
183   $acr
200 00$aResearch in international marketing /$fedited by Peter W. Turnbull & Stanley J. Paliwoda
210  1$aAbingdon, Oxon :$cRoutledge,$d2013.
215   $a1 online resource (376 pages) $cillustrations
225 0 $aRoutledge library editions. International business ;$vv. 39
300   $aFirst published in 1986 by Croom Helm.
311   $a1-138-00794-3 
311   $a0-415-65811-X 
320   $aIncludes bibliographical references.
327   $apt. 1. Organisational buying behaviour and cultural variables -- pt. 2. The internationalisation process-- theories & evidence -- pt. 3. International supplier-customer relationships.
330   $aThis book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process. 
410  0$aRoutledge Library Editions: International Business
606   $aExport marketing
606   $aExport marketing$xResearch
615  0$aExport marketing.
615  0$aExport marketing$xResearch.
676   $a382.6
702   $aTurnbull$b Peter W.
702   $aPaliwoda$b Stanley J.
801  0$bMiFhGG
801  1$bMiFhGG
906   $aBOOK
912   $a9910807830103321
996   $aResearch in international marketing$93931785
997   $aUNINA