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Record Nr. |
UNINA9910807830103321 |
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Titolo |
Research in international marketing / / edited by Peter W. Turnbull & Stanley J. Paliwoda |
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Pubbl/distr/stampa |
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Abingdon, Oxon : , : Routledge, , 2013 |
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ISBN |
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0-203-07625-7 |
1-299-44788-0 |
1-135-12435-3 |
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Descrizione fisica |
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1 online resource (376 pages) : illustrations |
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Collana |
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Routledge library editions. International business ; ; v. 39 |
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Disciplina |
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Soggetti |
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Export marketing |
Export marketing - Research |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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First published in 1986 by Croom Helm. |
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Nota di bibliografia |
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Includes bibliographical references. |
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Nota di contenuto |
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pt. 1. Organisational buying behaviour and cultural variables -- pt. 2. The internationalisation process-- theories & evidence -- pt. 3. International supplier-customer relationships. |
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Sommario/riassunto |
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This book considers problems which can be serious obstacles in international marketing but which are much less difficult in domestic marketing, such as cultural differences; the establishing and maintaining of relationships with customers' and the special problems for firm strategy and organisation arising from the internationalisation process. |
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