Branding Latin America : strategies, aims, resistance / / edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk

• Pubblicazione: Lanham, Maryland : , : Lexington Books, , 2018; ©2018
• Descrizione fisica: 1 online resource (247 pages)
• Disciplina: 303.4828
• Soggetto topico: Place marketing - Latin America; Branding (Marketing) - Latin America
• Soggetto geografico: Latin America Relations
• Persona (resp. second.): FehimovicDunja; OgdenRebecca; AronczykMelissa
• Nota di bibliografia: Includes bibliographical references at the end of each chapters and index.
• Nota di contenuto: Foreword / Melissa Aronczyk -- Introduction: context and contestation / Dunja Fehimovic and Rebecca Ogden -- Promotion before nation branding : Chile at the world exhibitions / Andrea Paz Cerda Pereira -- The counter-narratives of nation branding : the case of Peru / Félix Lossio Chávez -- Living the brand : authenticity and affective capital in contemporary Cuban tourism / Rebecca Ogden -- Covert nation branding and the neoliberal subject : the case of "it's Colombia, not Columbia" / Paula Gómez Carrillo -- Resisting the brand, resisting the platform? : digital genres and the contestation of corporate powers in Belén Gache's radikal karaoke / Claire Taylor -- Protests, news, and nation branding : the role of foreign journalists in constructing and projecting the image of Brazil during the June 2013 demonstrations / César Jiménez-Martínez -- International love? "Latino" music videos, the Latin brand of universality, and pitbull / Andrew Ginger -- The paradoxes of the "Cuban brand" : authenticity, resistance, and heroic victimhood in Cuban film / Dunja Fehimovi? -- Branding, sense, and their threats / Brett Levinson -- Epilogue / Dunja Fehimovic and Rebecca Ogden -- About the contributors.
• Titolo autorizzato: Branding Latin America
• ISBN: 1-4985-6828-9
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910796404903321
• Lo trovi qui: Univ. Federico II