LEADER 02575nam 2200445 450 001 9910796404903321 005 20180626092525.0 010 $a1-4985-6828-9 035 $a(CKB)3840000000339472 035 $a(MiAaPQ)EBC5321158 035 $a(EXLCZ)993840000000339472 100 $a20180402h20182018 uy 0 101 0 $aeng 135 $aurcnu|||||||| 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 00$aBranding Latin America $estrategies, aims, resistance /$fedited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk 210 1$aLanham, Maryland :$cLexington Books,$d2018. 210 4$dİ2018 215 $a1 online resource (247 pages) 311 $a1-4985-6827-0 320 $aIncludes bibliographical references at the end of each chapters and index. 327 $aForeword / Melissa Aronczyk -- Introduction: context and contestation / Dunja Fehimovic and Rebecca Ogden -- Promotion before nation branding : Chile at the world exhibitions / Andrea Paz Cerda Pereira -- The counter-narratives of nation branding : the case of Peru / Fe?lix Lossio Cha?vez -- Living the brand : authenticity and affective capital in contemporary Cuban tourism / Rebecca Ogden -- Covert nation branding and the neoliberal subject : the case of "it's Colombia, not Columbia" / Paula Go?mez Carrillo -- Resisting the brand, resisting the platform? : digital genres and the contestation of corporate powers in Bele?n Gache's radikal karaoke / Claire Taylor -- Protests, news, and nation branding : the role of foreign journalists in constructing and projecting the image of Brazil during the June 2013 demonstrations / Ce?sar Jime?nez-Marti?nez -- International love? "Latino" music videos, the Latin brand of universality, and pitbull / Andrew Ginger -- The paradoxes of the "Cuban brand" : authenticity, resistance, and heroic victimhood in Cuban film / Dunja Fehimovi? -- Branding, sense, and their threats / Brett Levinson -- Epilogue / Dunja Fehimovic and Rebecca Ogden -- About the contributors. 606 $aPlace marketing$zLatin America 606 $aBranding (Marketing)$zLatin America 607 $aLatin America$xRelations 615 0$aPlace marketing 615 0$aBranding (Marketing) 676 $a303.4828 702 $aFehimovic$b Dunja 702 $aOgden$b Rebecca 702 $aAronczyk$b Melissa 801 0$bMiAaPQ 801 1$bMiAaPQ 801 2$bMiAaPQ 906 $aBOOK 912 $a9910796404903321 996 $aBranding Latin America$93798286 997 $aUNINA