{"text_format":"2","workbook":"xls","n_sheets":1,"sheets":["report2"],"not_rendered":{"charts":0,"images":0,"macros":0,"external_links":1,"defined_names":1,"comments":0,"pivot_tables":0},"unopened":[],"bounds":{"document_bytes":16777216,"sheet_cells":100000,"run_cost":"one","rows_first":2000,"rows_last":500,"rows_between":2000,"halvings":0,"cell_chars":16384,"cell_head_chars":4096},"cells_cut":0,"cells_raw":0,"read":"whole","date_system":"1900","formulas":"cached_only"}

{"sheet":"report2","index":0,"n_rows":15,"n_cols":5,"rows_kept":15,"cut":false,"hidden":false,"merged":[[0,2,0,3],[0,4,0,5],[1,2,1,3],[1,4,1,5],[2,2,2,3],[4,2,4,3],[5,2,5,3],[6,2,6,3],[7,2,7,3],[10,2,10,3],[11,2,11,3],[14,2,14,3]],"flags":["formulas_cached_only"]}
[null,"1.","Record Nr.",null,"UNINA9910796404903321"]
[null,null,"Titolo",null,"Branding Latin America : strategies, aims, resistance / / edited by Dunja Fehimovic and Rebecca Ogden ; foreword by Melissa Aronczyk"]
[null,null,"Pubbl/distr/stampa",null,"Lanham, Maryland : , : Lexington Books, , 2018"]
[{"$nulls":4},"©2018"]
[null,null,"ISBN",null,"1-4985-6828-9"]
[null,null,"Descrizione fisica",null,"1 online resource (247 pages)"]
[null,null,"Disciplina",null,"303.4828"]
[null,null,"Soggetti",null,"Place marketing - Latin America"]
[{"$nulls":4},"Branding (Marketing) - Latin America"]
[{"$nulls":4},"Latin America Relations"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references at the end of each chapters and index."]
[null,null,"Nota di contenuto",null,"Foreword / Melissa Aronczyk -- Introduction: context and contestation / Dunja Fehimovic and Rebecca Ogden -- Promotion before nation branding : Chile at the world exhibitions / Andrea Paz Cerda Pereira -- The counter-narratives of nation branding : the case of Peru / Félix Lossio Chávez -- Living the brand : authenticity and affective capital in contemporary Cuban tourism / Rebecca Ogden -- Covert nation branding and the neoliberal subject : the case of \"it's Colombia, not Columbia\" / Paula Gómez Carrillo -- Resisting the brand, resisting the platform? : digital genres and the contestation of corporate powers in Belén Gache's radikal karaoke / Claire Taylor -- Protests, news, and nation branding : the role of foreign journalists in constructing and projecting the image of Brazil during the June 2013 demonstrations / César Jiménez-Martínez -- International love? \"Latino\" music videos, the Latin brand of universality, and pitbull / Andrew Ginger -- The paradoxes of the \"Cuban brand\" : authenticity, resistance, and heroic victimhood in Cuban film / Dunja Fehimovi? -- Branding, sense, and their threats / Brett Levinson -- Epilogue / Dunja Fehimovic and Rebecca Ogden -- About the contributors."]